You’ve got lots of decisions to make when you’re creating a brochure. Our design service can help you through the process, but it’s still important for you to understand the decisions that are being made. Here are the most important factors to consider when you are designing and printing brochures.
1. What is the Purpose of Your Brochure?
Perhaps the most important thing to keep in mind when creating any item for your business is the purpose of the task. Are you creating a brochure to showcase your products, to educate new recruits about the company, or to update shareholders on your business? Everything that goes in to the brochure should contribute something to this goal and when they’re brought together, the complete brochure should meet its main purpose. However, when you’re creating a substantial piece such as a brochure, you may want to use it for several different purposes too.
2. Who Do You Want to Read the Brochure?
The second most important factor to consider is the audience for the brochure. The content will be very different if you are appealing for donations, trying to bring in new customers, or sharing the latest developments with experts. The style of your brochure should also appeal to your target audience. The answers to these first two questions should inform all of your design choices for the brochure. An effective brochure will achieve a specific purpose and appeal to the right audience.
3. How Many Pages?
Once you know what the brochure needs to do and who will be reading it, you can start to consider the details. A good starting point is to decide how big you need your brochure to be. The answer will depend on how much content you need to include. Make sure that you know what needs to be included, but don’t put in anything unnecessary as it will distract from the important bits. Once you know what needs to fit in the brochure, you can work out how many pages you’ll need.
4. Does the Layout Work?
The next point to consider is how you will organise all of the content that you want to include in the brochure. You will need to decide what goes on each page and where exactly it should be positioned. You can use headings, boxes, or lists to arrange everything. The best layout will be easy to navigate, even for someone who is seeing it for the first time. It should also help to guide the reader through the brochure, for example by using borders to separate sections or numbered lists to link points together in order.
5. Is the Main Point Clear?
The main message of your brochure should be as clear as possible. You can make your message easier to understand by writing concise headings and putting them in a large font in an obvious position, such as the top and centre of the page. Someone who is flipping through the brochure should be able to quickly locate the page that has the information they’re looking for. If you show your brochure design to someone for the first time, it should be easy for them to identify the main message or purpose of the brochure.
6. Will People Open the Cover?
The cover is arguably the most important part of the brochure, even though it doesn’t usually include much information. It needs to grab people’s attention, give them an idea of the contents, and convince people to pick up the brochure and look inside. To a lesser extent, the pages inside also need to encourage people to turn the page and keep reading. You can do this by listing some of the contents on the cover or directing people to other pages within the brochure.
7. What Are Your Print Options?
Creating a high quality brochure isn’t just about getting the content right. You also need to present it in the most effective way. It’s important to spend some time investigating the options that are available so that you can choose the best ones for your purpose. You can choose between saddle stitched and stapled brochures, different paper types, weights and finishes, and extras such as foiling and lamination. Make sure that whatever you choose matches your aim and audience.
8. How Much Will It Cost?
Price is always an important factor to consider in business decisions. It’s a good idea to ask for a few different quotes to see how changing your print options or the number of copies affects the estimate. You will need to balance the cost against the purpose of the brochure. For example, you may need to pay more to create a brochure that will appeal to certain kinds of audiences.
9. Does It Reflect Your Brand?
It’s important for the brochure to match your brand image and to fit in with the rest of your print material. You can achieve this by using consistent logos, colours, fonts and styles across everything. This brand image should generate the right impression for your organisation, whether that is bright and cheerful or elegant and sophisticated.
10. Have You Included All the Essential Details?
Once you’ve got everything organised and you’ve made your style choices, it’s always a good idea to read over the content to ensure it includes everything that’s needed to achieve your goal. The reader should be able to easily locate all the information they need in order to act, such as your website address or shop location. They shouldn’t need to look anywhere else for answers before they can do what the brochure is convincing them to do.
Considering all ten of these factors should help you to create an effective, high quality brochure that will achieve your purpose. You will have a lot of decisions to make, but it’s important to invest this time so that you can produce a brochure that does what it is intended to do.
Which factor do you think is most important when you are designing a brochure