Should you be sending Christmas Cards?
If your customers have supported you through this year, now is the time to say thank you. Christmas Cards are not the place for a hard sell, but they definitely help nurture leads and existing relationships. This is an ideal opportunity to strengthen your connection to clients, suppliers and partners. Don't send a generic, token card. Send them something personal – lets take a look at the options.
There are lots of options to choose from to help your card stand out from the crowd. We're going to look at personalisation, types of stock and unusual finishes.
Personalise each and every card
With digital printing every card can be different. Put together a spreadsheet with your customers names and addresses and we can print each Christmas Card with their name plus a matching envelope with their address. You could also include a specific message for each client – or just your favourites! If you want to go one step further you could even personalise the image on the front for them.
Standard Christmas Cards are printed on a stock that is slightly glossy on the outer and uncoated on the inner to allow for easy writing. We offer this but if you would like something different:
Perfect for a more eco friendly, craft style option.
Conqueror Iridescent Range
Add a shimmer or sparkle to your cards with options ranging from icy silver through to warm gold.
Add a luxury feel with stonemarque or laid finish cards
Super shiny Gloss Laminate to make the colours in your image really pop.
Matt Laminate for a smarter, more understated finish.
Soft Touch Laminate for a tactile, velvety feel.
Digital Foiling is available on all smooth boards. It can be used alone or if you want to use it alongside a printed image we can add a lamination – see our Product Spotlight to find out more.
We can offer this in a wide range of colours and you can add just a hint of metallic – maybe baubles on a Christmas tree or a full metallic image for huge impact.
Die Cutting has always been a very expensive option for smaller print quantities but with our new machine we can cut to shape from just 25 prints. This has limitations but can create some really striking Christmas cards. Cut out your logo, Christmas Shapes or a Christmas silhoutte.
Why send Branded Christmas Cards?
Hopefully your customers have stuck by you through this odd year, and now is the time to remind them you appreciate them. Thank them with a gift or incentive in your Christmas Card to encourage them to keep working with you in the New Year.
You probably haven't done as much marketing this year and this is a great opportunity to send out gentle marketing along with a genuine hope for a great holiday. Help your brand shine with incredible finishes available on just 25 cards and upwards. You can remind customers of your quality and attention to detail with a personalised Christmas Card.
Send it early and be pride of place in your customers home or office for the whole of December. Many companies won't send cards this year – even more chance for you to put yourself at the front of customers minds.
Christmas Cards – The Practicalities
We've told you about all the creative options available to help you stand out, but don't get tripped up by the nitty gritty.
Clean your Data
Make sure you go through your database thoroughly, you don't want to waste money sending to unused addresses. Sending to customers who have previously unsubscribed is a no go – make sure you have removed anyone who has requested it.
Get in early, send your cards out in the first week of December to avoid the rush. The first cards are much more likely to be displayed around the office – gaining you maximum exposure.
Do you have time to pack and post them yourself or will it get put off? We offer a full mailing service – so you have one less thing to worry about.
Elegant or fun? Think about your customers and what they value. If you get stuck for idea's pop one of our designers an email and we'll be more than happy to work with you to create the right impression.