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Product Spotlight – Digital Foiling in Print

City Printing Digital Foil Rolls in a range of colours
City Printing Digital Foil Rolls in a range of colours

Digital Foiling and Traditional Foiling can both leave your printed product with beautiful metallic accents – the difference is in the process and the finish

 

Digital Foiling.

Works best on smooth uncoated board, although if you want print alongside your foil it will also need to be soft touch laminated. Digital foil adheres to printed toner and leaves a bright, shiny but flat image.

 

Traditional Foiling

Works best on rough or textured stock. A stamp is created of your design and this is then pressed into the board leaving an embossed foil image.

 

Digital Foiling: The Pro’s

Size AND Fine Details

Traditional Foiling stamps are costed per inch square, so the larger the area you want to foil the more expensive it gets. It can also be difficult fine details on a metal stamp.
Digital Foiling adheres to printed toner, if you are printing Invitations the cost for a foiled name or a large image would be the same. It will also adhere to small amounts of toner, making intricate designs possible.

 

Personalisation

Because no stamp is required Digital Foil allows for personalisation in a way that Traditional Foil never could. Suddenly foiling individual names on Invitations, using a range of foiled designs across your Business Cards or restaurant menus is easy and economical. If you were to attempt this with Traditional Foil each design/Name would have to have its own stamp which would cost a small fortune.

 

Speed

Digital foil files are created directly from the computer. Unlike Traditional Foil where a stamp has to be created which can take 5-10 days.
There is no waiting time, as soon as it is printed it can be Digitally Foiled so items can be produced in days rather than weeks.

 

Options

There are hundreds of colours available for Digital Foiling. Standard colours like Gold, Silver, Copper as well as Rose Gold, Brights and Pastels. We shouldn’t have any trouble finding a colour to fit with your branding. Digital foil is also available in a glitter and holographic finish, perfect for that extra sparkle or security.

 

Digital Foiling: The Con’s

Materials

At the moment Digital Foil is at it’s best on smooth, laminated card. Using it on a rough or textured card will not show it at its best and will not enhance your product. If you have your heart set on a textured board then you should definitely consider our Traditional Foiling options.

 

Higher Quantities

Higher quantities can equal higher costs. Digital Foil costs the same for every sheet printed. Traditional Foil has high set up costs but the running costs are low so if you are going for thousands of prints, traditional is the way to go.

 

Tolerance

There can be some movement on Digital Print and as each sheet has to be printed twice (see our Digital Foil explanation below) this can mean there is a small amount of variation. Not an issue on most jobs but if something needs to line up exactly it’s best to have a chat with our designers first.

 

Options

This was in Pro's and we know this doesn’t sound like a bad thing. But with the ability to choose from hundreds of colours it can be difficult not to veer away from your brand guidelines. We know the Red Glitter option is stunning but if your brand colours are Black and Navy you’ll have a hard time convincing the team!


Digital Foiling: How to use it?

The digital foil is supplied on rolls and is heated as it runs through our high pressure machine. To ensure not everything we print ends up foiled we create the product in two parts.
Firstly we print everything that you do not want to be foil. This is then sealed with a soft touch laminate. Then we overprint, in black, any areas that you want foiled. Then it is run through the machine and the foil adheres to anywhere there is toner present.

Want more information? Watch a video from machine suppliers Matrix here

 

Digital Foiling: Why use it?

Visibility

Consumers are drawn to more appealing products and Digital Foil is incredibly eye-catching.

Perceived Value

With many famous companies using foil you help associate your business with higher quality. This perception is invaluable, people buy from companies they trust.

Stand Out

Today’s marketplace is crowded and creating a memorable product to separate yourself is incredibly important. Foil demands attention and draws customers in.

Tactile

Foil encourages the urge to touch the product. And that high quality Business Card or Brochure is an instant way to engage consumers and give them an insight into the quality of your product.

 

2020 has been an odd year and trends are showing consumers favour tactile marketing with a focus on personalisation. Digital foil is perfect for this, giving your brand a hit of opulence and quality at an affordable price.

 

 

Print… is it still relevant?

We think we might just be coming in to printing’s Golden Age.

Think along the lines of the Vinyl record revival, only recently seen as outdated, print is now seen as ‘non-traditional’ marketing.

 

We are all bombarded with email marketing, online advertising and cold calls, the last of which can be heavily intrusive. Just think how much nicer it is to receive a quality printed brochure, something you can flick through in your own time, without the “last minute deal” banners screaming at you or the constant pressure of pop up chats and sales calls.

 

Printed material now helps you stand out.

Direct mail is far more persuasive than digital media. Its motivation response is 20% higher – even more so if it appeals to more senses beyond touch. (True Impact report). Print engages more senses than online marketing, whether it is a textured feel, digital foil effect or the odd fresh print smell, having something in your hand makes you feel a lot more connected to it.

Give a client a brochure to take away with them and they're likely to keep it, they'll show it to colleagues and pass it around. It is a constant reminder of your business and something for them to refer back to. Emails on the other hand, might get printed out at best and they'll look boring and uninspiring compared to a well designed brochure.

 

Standing out

The many new options in digital print give you a huge ability to stand out, clever design and marketing together with quality print might be the boost your company needs.

Talk to us about design, print, data merging and all the beautiful finishing options we can provide.

 

Make an enquiry here

Why Buy Your Same Day Business Cards in London?

If you work in the kind of job that means you’ve always travelling to meet people and handing out lots of cards, then it isn’t always sensible to get your cards printed before your trip. Sometimes it can be better to order same day business cards from a printer at your destination, especially if you are visiting a big city such as London.


Business Cards

Benefits of Ordering Before You Travel

The main benefit of ordering your same day business cards to be printed at your destination is that you won’t have to transport them with you. You will save space in your luggage and won’t have to worry about losing them on the way if you are flying. The benefits will be greatest if you need to have a lot of cards on hand, for example if you are attending a week-long conference rather than just a few meetings. You can arrange for the cards to be ready to pick up when you arrive in London. The benefits will be even greater if you often travel to London for business as you will be able to pick the cards up from your regular printer whenever you visit.

 

Ordering After You Arrive

Another benefit of using a print service at your destination is that you will easily be able to have more cards printed if you need them. If you run out of cards, misplace your briefcase or need some more printed for any reason, it will be easy to arrange if you already have a connection with a print service in London. You will know exactly where to go and the printers will already be familiar with your design and personal details. You will quickly be able to order your same day business cards and then to pick them up so you won’t be stranded away from home with no means of getting more cards when you urgently need them.

Business Cards Are Irreplaceable When It Comes to Printed Marketing Collateral

A business card might be physically small, but it is definitely one of the mightiest pieces of marketing collateral that you might have in your company’s sales arsenal. With a history stemming from 17th Century Europe, when aristocrats and VIPs were ‘announced’ as they visited a home or new town, a business card is still one of today’s must-haves for introducing yourself to stakeholders, customers and other business professionals.

Continue reading Business Cards Are Irreplaceable When It Comes to Printed Marketing Collateral