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What is bleed? Why add bleed? How to add bleed?

Bleed, how, when, and why to use it. lots of business cards on a sheet

Many customers get frustrated when asked to supply files with bleed, they feel it is too technical and unecessary. However, it is incredibly important if you want a job that looks good once trimmed.

Any poster or flyer you have seen with text far too close to the edge, has probably been supplied without bleed.

What is bleed

Bleed is an area of (usually) 3mm on each side of your artwork that is cut off after printing. Your artwork should be extended to cover this area. Below you can see an image showing the extended area, the final artwork size and the cut line. Anything important should be kept a minimum of 5mm inside the cut line to give a professional finish.
Bleed area and cutting lines on printed business card

Why add bleed

Adding bleed ensures that any movement when printing doesn't leave your final product with unsightly white edges. There can be up to a 3mm tolerance on some printing machines!
 
This extra overprint allows your print to go right to the edge of the page. The majority of print machines cannot print to the edge, so we print on oversize sheets and then trim down to the finished size.
 

How to add bleed

Adding bleed is easier in some programs than others.

Indesign & Illustrator

Both are very user friendly when it comes to setting up for print. Open a new document and once you have set your page size move down to the bottom of the "document set up" screen and you will see
>Margins and >Bleed in Indesign and >Bleed only in Ilustrator.Showing Page size, Margin and bleed set up in indesign

Margin (Indesign only)

Depending on what you are designing your margin should be set anywhere from 5mm upwards. For smaller items like business cards 5mm is fine. For leaflets, posters and brochures we advise a minimum of 8mm. For booklets you may want to set up "facing pages' and make the margin on the inner slightly larger to allow for the binding edge. This is especially important on wirobinds or perfect binds.

Document set up boxes for Margins and Bleeds

Bleed

Bleed should always be set as a minimum of 3mm on all edges.

When you create your new document and enter your page size, add 3mm all around using the bleed box.

Always check with your printer what their preferred bleed size is. For examples on banners and signage it could be up to 25mm.

It is a good idea to save this as a preset if you will be creating more artwork at the same size in the future.

If you have already started your artwork don't worry, you can still amend this.

Choose "document set up" under the File menu and go through the steps above. Then as long as you have the guides set to show (you can change this under the view menu) you should clearly be able to see the margin and bleed guides as below.

Business Card Set up Bleed, Cut line, Margin

Saving your file

 

Export as a high resolution pdf and ensure the boxes for bleed are ticked.

Photoshop

Photo shop doesn't have the same set up options as the above. The easiest way to add your bleed area is to add 6mm to the height and the width of your document – giving you 3mm bleed area on each side. It is very important to use guides when working like this as it is easy to forget about the bleed and margin area. We suggest setting guides at 3mm in from each edge (bleed) and then 8mm in from each edge to give you a 5mm margin area.

In Photoshop you need to ensure your document is set up as CMYK and at 300dpi at full size. This will give you the best printing quality.

You can then save and send to your printers – just let them know your final trim size.

Need some help adding bleed?

We are more than happy to help. We have a wide range of templates we can send over – or we can set a bespoke template up for your project. We also check all artwork when we get it, then we print a test copy and if it requires any finishing such as folding we run a test of that too.

If we spot a problem at any stage we'll let you know so you can correct it. Speak to our team of designers and print experts today to ensure you get the perfect job

 

 

 

How to design a Funeral Order of Service

Two Funeral Booklets

 

If you have found this page because someone close to you has died, we are sorry for your loss. We hope this guide may help you in planning and designing an order of service. A very helpful website is www.funeralguide.co.uk

 

Putting together a Funeral Order of Service is much more than just the order of the event. We'll take a look at what should the details that should be included, making it more personal, as well as the materials you should use.

Designing a Funeral Order of Service can be a difficult thing to do but it is also an opportunity to work together with close family and friends. Choosing images that best represent the person you are celebrating often leads to discussing memories and stories you may never have heard before. Talk about favourite poems, readings and hymns to find those that best express how you felt about the person.

 

It may not seem like a big thing in the midst of funeral planning, but the Funeral Order of Service is a unique keepsake. Often it is kept as a reminder of the day and for those who cannot attend, it is a connection to others who are mourning with them.

 

The Front Cover of a Funeral Order of Service

It is usually best to keep the front cover simple. Choose an image that focuses on the person being honoured and save group and family photos for the inner pages. Whilst funerals are almost always a sombre affair, the image you choose should reflect the person. When the booklet is picked up in years to come, the image should be one that evokes fond, happy memories.

The Details

  • Main photo
  • Full Name & Known/Nickname if different
  • Date of Funeral
  • Dates of Birth and Death
  • Location and Time
     

Outlining the Order of Events in a Funeral Order of Service

There are many different formats and the person leading the service will be able to guide you on the ceremony. Often you will be able to choose what to include and leave out but here is a general outline.

  • Entrance Music – Usually the name of the Music and the Artist or Composer.
  • Introduction – From the Minister/Celebrant or Lead Speaker.
  • Readings and Poems – Usually printed in full. This is for those who cannot attend, and is nice to have for memories.
  • Hymns – Printed in full so that everyone can join in.
  • Speakers – Usually named in order, close family and friends recalling memories and sharing stories.
  • Comittal and Blessings
  • Group Prayers if applicable.
  • Closing Music – Usually the name of the Music and the Artist or Composer.

 

 

The Back Page of a Funeral Order of Service

The final page usually includes an image, this is often a more playful or older image from when the person was younger.

Donations

You should put details of any preferred Charities for whom donations are being collected. This is often a Charity close to the heart or who may have cared for the person towards the end of their life.

Thank You

This is a perfect place to express your thanks to those who have attended and been involved in the service. As well as extending your wishes to those who are cannot attend, but are holding you in their thoughts.

The Wake

Details of the wake should be included on the back cover so that people know where they are expected to go, include the full address.

The Funeral Company

The Funeral company are often mentioned on the final page, although this is entirely at your discretion. It is a kind thing to do, especially if they have gone above what you expected of them.

 

 

Making a Funeral Order of Service Personal

Once you have included all the details you need for the ceremony you can look at making the booklet more personalised.

Images

Hopefully you will have a wide range of images. These could be arranged in a collage, utilising all available space and including shots from all ages and with many groups of people.

Timelines

Often we have been asked to help people display a timeline of their loved ones life. This often includes important dates with accompanying images. Birth, accomplishments, marriage, children etc.

Favourite Sayings, Verses or a Personal Note.

This is a lovely time to share the deceased's favourite sayings or even a short note from them to those whom they have left behind. You should include the things you want people to think of when remembering the person you are celebrating.

 

A Funeral Order of Service should be as unique as the person it is celebrating.

 

The Design of a Funeral Order of Service

Traditionally, Funeral Order of Services have been a single sheet of card folded in half to create 4 pages. Now that funerals have become much more bespoke and people have a much larger range of images they are more often 8 pages. Although, we often do booklets of over 20 pages depending on the type of funeral, religion and amount of content people wish to share.

The extra pages allow you to choose more images that represent a wider spectrum of the person's life and makes a wonderful keepsake.

Choosing a Style

It is best to choose a style and stick to it from the start. Think about the person you are creating it for and their style.

Traditional

Black plain or ornate borders on the cover, often with a religious symbol. Light, soft images of white flowers and softened edges on photos.

Modern

Bright colours, minimalist design, include things they loved such as flowers can be included

Team Colours

Many people follow football, rugby or cricket teams their entire lives and including their team colours can be a fitting tribute to their passion.


If you are struggling to make it look as polished as you would like, please get in touch and we can always help. From a a few tweaks to the full design.

 

The Print Options for a Funeral Order of Service

Choosing the Material for your Funeral Order of Service

There needs to be careful judgement here between lightweight paper which is most economical, or heavier paper and a card cover which will hugely increase the longevity and feels much higher quality.

Depending on the amount of pages we recommend:

4 Pages – 350gsm Card, in either Uncoated or Silk finish

8 Pages – 300gsm Card Cover and 150gsm Inners, in either Uncoated or Silk finish

16+ Pages – 250gsm Card Cover, 130gsm Inners, in either Uncoated or Silk finish

 

Black and White, or Colour?

There is no longer a large cost difference between black and white printing or colour printing unless you are printing a very large quantity. However the impact can be huge – especially with the beautiful, high resolution images now available.

Choosing Fonts

It is tempting to choose ornate, calligrapjhy style fonts when designing your Funeral Order of Service, however these can be very difficult to read. If you choose to use ornate fonts, use them sparingly – ideally just on the name on the front cover. The rest of the booklet should be in a clear easy to read font – ideally no smaller than 11 point.

Choosing Colours

Try to stick to a small colour palette, perhaps choose one accent colour from your main image and use alongside cream or grey. Too many bright colours can look garish if not designed with care.

 

Overview

It can be very difficult to stay organised and get everything done during a stressful time. Write a bullet point list and methodically work your way through. If you need other people to supply photo's or messages ask them as early as you can.

From a design perspective remember to:

Choose legible fonts for anything other than the name.

Keep the design simple and tidy so people focus on the photos.

Choose a photo for the front that focuses on the deceased and save group shots for the inner pages.

Ensure all info – dates, locations, contact numbers, have been double checked.

 

If you are finding it difficult please get in touch and we will look after the Funeral Order of Service for you. This can be done via phone, email or if you would like you can pop in to see us and feel the material yourself.

 

 

 

 

 

 

Social Distancing Signage – New Products

Social Distancing is the world's new word and it looks like it's here to stay for the forseeable, see how our new signage can help.

Corona Virus has changed the way we interact. And it’s likely to become the new normal even after lockdown ends.

I'm sure you've already read a million and two updates on government guidance so we'll keep it nice and concise here.

  • Use floor markings to encourange compliance with social distancing advice of 2 metres, especially where queuing/crowding is likely
  • Use clear signage to remind customers of social distancing measures and encourage them to follow the guidance

We have introduced a range of new products to help ensure you can meet this guidance

 

Anti-Slip Floor Stickers

Currently essential businesses are using all available signage to protect their workers and customers. As more businesses open we believe this will be more widespread. Use our new anti-slip floor stickers to encourage social distancing. These are great for clearly marking out area's where customers may be queuing and we find they are also an easy, non intrusive way of gently reminding people to keep the correct distance.

Easily placed these are perfect for increasing awareness in your business. They are also easy to remove, meaning whether social distancing lasts weeks or months after lockdown ends you can remove them when the time is right.

These come in a range of sizes and shapes. We can even custom cut them to the shape of your logo or text.

We haven't had a chance to get these up on the website yet, so pop us an email with any requirements and we'll get straight back to you.

 

Pull Up Banners

Pull Up Banners are lightweight, easy to assemble and great for attracting attention. Use them to outline your social distancing guidelines, draw customers attention to online ordering, or to certain products. All banners are 2 metres tall and we have a range of widths, from 800mm to 2.9m wide.

Pull up banners work brilliantly where you have limited space. Or where you have no "fixings" as they are free standing.

Pull Up Banners are incredibly straightforward to put and and put down you can take them anywhere, move them to any location. You will also recieve a free padded carry case to keep the banner in when not in use, or travelling.

 

Posters

We have our existing range of Posters available. We are also offering fully encapsulated/laminated posters which are wipe clean, perfect for washroom and kitchens.

In sizes ranging from A4 – A0 plus bespoke sizes, you can choose almost anything.

Encourage customers and staff to follow social distancing guidelines using clear signage.

 

Static Cling Posters

Stick them up, and peel them off when you are finished with them. No mess, no adhesive, no worries!

Window Stickers adhere usng static energy, made from polypropylene they are water and sunlight resistant making them incredibly durable. Perfect for displaying offers, or for encouraging customers to shop online where available.

We have customers using window stickers to let people know they are still open and available online or by phone, even when their shop is closed to the public.

We offer a range of sizes and shapes and you can choose whether your artwork will be visible on the inside or the outside. These can also be transparent or on a white / coloured background

We haven't had a chance to get these up on the website yet, so pop us an email with any requirements and we'll get straight back to you.

 

Hope you're all keeping well

 

All the best, Cty Printing Team

A small purchase can make a big difference

Purchasing from small a businesses

We've discussed how we can support small businesses around us when they re-open.

  • We will be instigating "Food Fridays" where we have a company lunch from one of the small stalls at the food market local to us each week.
     
  • We also have a local fruit stall so will be buying from there for our office snacks.
  • We will also be offering discounts on leaflets and promotional material to small local businesses who may be struggling after having to close.

Have you thought about the changes you might make?

 

Like many of you we’re a small company. Corona Virus will hit us all hard.
Bigger companies can weather this but the smaller ones might not.

 
Unlike the big companies we don't print hundreds of jobs at once. Each and every job is run individually – your job gets all the attention that it deserves. This also means that we’re much more likely to notice spelling errors, colour issues or even finishing problems – before we start. Meaning that you get a better finished job, stressfree.
 
Your job matters to us and we appreciate all the work you send us.
 

                                                                                                                                 

 

 
We know things are tough right now and we’ll help in any way we can. We are more than happy to print and hold stock, sending out small (or large) batches direct to your staff, as and when needed.

 

 

Social distancing affecting Jewish Charities, how can we help

The world is being thrown into chaos, countries have closed their borders, flights, holidays and travel has been disrupted, if not cancelled. For many Jewish Charities we work with this will be causing havoc, with Pesach being celebrated on the 8th April / 15th Nissan.

 

At City Printing Ltd, we understand the impact Corona Virus will have on Jewish Charities and Organisations and we are determined to help you through to more stable times. Whilst Dinners, Events and gatherings are being cancelled, we know that life must go on, and sorely needed funds must be raised. To do this, you must be able to publicise as effectively as possible.

 

We are more than happy to arrange video meetings, post out samples and brainstorm ideas or projects to help you find your way to success in these difficult times.

 

We have worked with clients over the last week whose events have been cancelled, giving them the best opportunity to raise funds. Creating new, personalised campaigns and posting these out with the beautiful brochures, appeals and marketing materials. Everything that would have been in pride of place at the event – these clients are seeing a huge return on their campaign.

 

From design and print, through to full mail fulfilment, we have you covered.

 

We wish you all the very best during this challenging time, we are very much all in this together and we will do our utmost to help in any way that we can.

 

Pop us an email to see if we can help Michael@cityprinting.co.uk

Common Design and Print Queries

Common Design and Print Queries Answered

We see a lot of the same issues, they may only seem small but they can have a big effect on the end product. Artwork that is set up at the wrong size, no bleed and using RGB are our top issues but they're all pretty easy to avoid if you follow the tips below.
 
Bleed

 

Digital print moves slightly and trimming large stacks of print isn't 100% accurate. So we print on larger sheets and cut down to size to ensure your colour/image goes all the way to the edge. Print standard is 3mm extra of your background colour/image on all edges this ensures no white lines on your final product once trimmed.
If you need help with this we have templates for almost all products on our website.
 

 

 

 

 

 

 

 

 

Colour Mode

 

Screens use RGB (Red, Green, Blue) so if you're designing a web banner or an Instagram advert it's perfect. However if you are designing printed material you'll need to use CMYK (Cyan, Magenta, Yellow, Black) as these are the four colours used for standard printing.
Anything you send over to us in RGB will be converted and your artwork may end up looking a lot darker than you expected, so it's best to start off in the right colour mode!
 
 
 
 
 
 
 
 
 
Document Sizes

 

We have a large range of templates on our website – and if we don't have the one you want we'll be happy to set it up for you.
Setting it up correctly to start with is easy to do and will save lots of issues later on. Whilst we can scale A sizes – i.e A4 to A5, if the dimensions are wrong we won't be able to scale it to fit, meaning you have to go right back to the drawing board.
It's also a good idea to check your resolution, this is especially important in Photoshop, the standard is 300dpi at full size for print. For web the standard is just 72dpi – this won't look good printed!
 

 

 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
For further information on how City Printing Ltd can assist with your design,
print or even offer advice, please visit our website:
www.cityprintingltd.co.uk
or contact
Michael: 020 7561 6600 or email: michael@cityprinting.co.uk
 

 

 

Targeted Marketing, make it personal

Targeted Marketing- Make it Personal

Targeted marketing is one of the most important sectors in digital marketing. It involves capturing data and using it to attract the right clients, while ensuring you promote the right products at the right customers, at the right time.

Unsurprisingly, print is heading the same way. If you need printed products for targeted marketing, City Printing can be your go-to company for a wide range of customised printed products, including booklets, brochures, stationery and leaflets.

Digital printing and online data-gathering are coming together, with personalisation growing in importance as markets become more crowded.

You’ve collected your data and you know what your clients want. Now you need to print personalised brochures or leaflets that serve the purpose. This can be hugely profitable. Sending out personalised mailings can give up to a 25% higher ROI than a standard, generalised mailout. (Romax 2018)

How to use that data in your print marketing materials

Digital print technology has made personalisation much easier, in a way that traditional printing never could. With the ability to print different text or even images on each sheet, you can make something truly bespoke for your customer.

From your supplied database City Printing can use variable data to print fully personalised mailings, which are also perfect for weddings. We can even offer personalised digital foiling, which is perfect for invites.

One of the simplest ways to introduce personalisation to your range of marketing tools is to look back at your clients previous buying history and send out targeted marketing that follows on from that.

For example, if your client has bought a new sofa from you, why not send out a direct mail 'thank you letter' that tells them about furniture protection you also offer, or has a discount code included for them to use on certain items such as cushions or footstools.

Rather than 'pot luck' you are basing your offer on something you know is relevant to them. This gives a much higher chance of your customer making another investment.

 

How could targeted marketing with printed material work for you?

Spend Levels

We have clients who split their databases by spend levels and offer different levels of discount based on this to each section. This works best on customers whom you have built up a history with, but you could always send out a survey to gain your first round of data.

Client Personalisation

We worked on a campaign with a car manufacturer in which they were offering different upgrades to customers with lease cars. They held a lot of data on their clients and we were able to produce brochures that were fully personalised to each client. For example, the client's name was used throughout, the front cover showed an image of their current car and the centre spread showed the model they thought the customer would mostly likely choose. They integrated this well with links to digital video tours and personalised offers.

 

 

 

 

Print… is it still relevant?

We think we might just be coming in to printing’s Golden Age.

Think along the lines of the Vinyl record revival, only recently seen as outdated, print is now seen as ‘non-traditional’ marketing.

 

We are all bombarded with email marketing, online advertising and cold calls, the last of which can be heavily intrusive. Just think how much nicer it is to receive a quality printed brochure, something you can flick through in your own time, without the “last minute deal” banners screaming at you or the constant pressure of pop up chats and sales calls.

 

Printed material now helps you stand out.

Direct mail is far more persuasive than digital media. Its motivation response is 20% higher – even more so if it appeals to more senses beyond touch. (True Impact report). Print engages more senses than online marketing, whether it is a textured feel, digital foil effect or the odd fresh print smell, having something in your hand makes you feel a lot more connected to it.

Give a client a brochure to take away with them and they're likely to keep it, they'll show it to colleagues and pass it around. It is a constant reminder of your business and something for them to refer back to. Emails on the other hand, might get printed out at best and they'll look boring and uninspiring compared to a well designed brochure.

 

Standing out

The many new options in digital print give you a huge ability to stand out, clever design and marketing together with quality print might be the boost your company needs.

Talk to us about design, print, data merging and all the beautiful finishing options we can provide.

 

Make an enquiry here

Digital Foiling…. all that glitters

If you want to help your print stand out, we’ve added digital foiling to our services

We have always offered traditional foiling, which involves heat pressing foil onto card leaving a slightly debossed, textured element. It works well on thick uncoated and textured card and looks very luxurious.

 

We can now also offer digital foiling, unlike traditional foiling this does not require plates to be made or a very expensive set up. Digital foiling is created using print. This makes the cost much lower and allows many different applications. It works best on smooth laminated card.

 

It differs in that it is smooth and flat and it works by heat bonding the foil to printed toner.  This means every single foiled print could be different if required, something that would be almost impossible with traditional foil.

 

Our most popular colours are gold, copper, rose gold and silver but we can supply this is almost any colour needed.

 

Pop us an email if you would like help setting your files up or you would like some samples.


Make an enquiry here

Digital Foiling

 

 

 

What Makes a Good Banner?

An effective banner design will be able to grab people’s attention from a distance while also looking good when people get closer. It should also represent your brand and display a clear and memorable message. Whether you are creating your own banner or using our design services for same day printing in London, the following tips should help you to understand what works.


Tips for Effective Exhibition Banners

  • Think Big: The text and images on your banner must be large enough to be clear at the distance from which they will be seen. Keep the text as concise as possible, use an easy to read font, and make sure that the images are easily identifiable.
  • Use Height to Your Advantage: Putting your company name or logo at the top will help people to identify your stand from a distance. The main image or message should be at around eyelevel so that it catches people’s attention when they are near the stand. You can add any extra information such as contact details or your website to the bottom of the banner for people who take the time to step closer.
  • Choose High Quality Materials: Banners need to be tough, especially if you will be taking them around to multiple events, so it’s important to choose durable materials when ordering through our same day printing service. Choosing sturdy, high quality materials will also ensure that you are making the right impression on your target audience.
  • Match Your Brand and the Event: Banner designs need to suit your branding as well as the style of the event you will be attending. Think about how you want to appear to the people you will be meeting. For example, are you trying to attract customers or is it a networking event where you’ll be making new professional contacts?
  • Be Dramatic: Working on a large scale means that you can make a big and immediate impact, so don’t be afraid to be creative or to experiment with different designs. Banners can also be ideal when you want to make a quick change or highlight a special event or offer, especially if you use our same day printing services in London to get hold of them in a hurry.