Quality Printing
Services

Fast Turnaround
Time

Next Day
Delivery Available

Green Credentials
Carbon Smart

Getting your business ready for the Christmas Season during Covid19

Red Poster in business window saying "Come in we're open"

The impact of Covid19 has been huge on all business this year. We know it's going to have an effect on Christmas. There's bound to be last minute changes from the government. So how can you as a business owner, prepare your marketing and events for the best return?

Whilst we are currently in the midst of a lockdown, there are things you can be putting in place for opening on the 2nd December.

Sales

For businesses that can afford to do so, this Black Friday (27th November) you can choose to offer discounts on products. Or even better offer them on subscription products.

You should be gearing everything towards building customer loyalty. Choose items that will increase their lifetime spend with you, rather than a one off purchase.

If you do choose to offer discounts on “one off buys” now is a great time to really get into targeted marketing. Follow the purchase up with an email saying thank you. Make sure the email includes related products you think they may be interested in, or a further discount on linked products.

Supporting Small Business

For smaller businesses this year, you can join in with Small Business Saturday, something we personally LOVE.
This is held the weekend after Black Friday, on the 5th December. Supported by American Express and in its eighth year in the UK.

Last year an estimated £800m was spent in small businesses across the UK on Small Business Saturday. With a record turnout of 17.6 million people choosing to shop small on the day.

People are encouraged to spend local, supporting small businesses in their area. Some businesses offer discounts, but you don’t have to – this is about support for businesses in the local community.

Preparing Physical Shops

The usual rush of Boxing Day Sales is going to need a rethink! This year the focus will be on making customers feel safe.

Ensure you have clear signage to create one way systems and posters to remind customer to wear face masks and social distance. Think about how you will limit numbers in your shop.

But wait, if you limit numbers, how will everyone get their shopping done?

Many clients we work with will be extending their hours during December to make it easier for their customers. Large window stickers are perfect for advertising new opening hours, they’re also easily removable.

If you will require a queuing system then floor stickers or tape is the best way to encourage social distancing. Long lasting, but easy to take up when you are finished with them. (Pop us an email if you need help with this)


What will be important to your customers this year

Well, lets be honest, it’s going to depend on what is, and isn’t allowed.

For some people the focus is going to be on spending time with family they may not have seen for months, due to lockdown or shielding. For others they’ll be continuing to shield. Working on your digital presence and helping them enjoy time virtually with family is going to be important.

Gifts are likely to be more thoughtful and many people are focused on small businesses. There has been a backlash against bigger businesses who were not responsive to the pandemic.  

With many people losing jobs and living on reduced incomes they may appreciates sales pre Christmas. However if you sell Business to Business beware. Many companies are still struggling with bringing staff back from furlough. Without the confidence of knowing what January will bring, they may be reluctant to make big purchases. Hitting them with big sales tactics may be less important than taking time to talk to them. Discuss how you could be helping and collaborating to ensure you both have a better year next year.

Ensure your Digital presence is perfect

Ecommerce websites hit their highest ever traffic over the summer. Ensure your website can cope, your products are ready to send and your packaging is good to go (see more on packaging here).

Think about what you can offer online.

We’ve worked on a project with a local bar, putting together wine tasting packages to be sent out, with the group tasting held virtually. As well as an event for a cook-a-long dinner – with all ingredients supplied.

Keeping your clients up to date via social media is so important. Whether you have new products, different opening hours or sales – social media is where they’re likely to find out about it first. It’s also where they’re likely to complain or congratulate you. So make sure any staff looking after the accounts are well briefed on how to interact with customers.

Supporting Local.

One ‘benefit’ of Covid19 has been the huge increase in community spirit. Local and small businesses have worked hard to diversify, open extra hours and help those in need. YouGov statistics show that as a result of coronavirus, 64% of people want to support local businesses and buy local products. With women being even more likely to shop within their community (70%). 

Use window graphics, posters, flags, and leaflet campaigns to let your community know you are open for business. We’ve see an increase in the ROI for leaflet drops during lockdown. We believe this is due to people being at home more, being more likely to read physical mail due to screen fatigue and being more open to shopping locally. (You can read more about it here)

We mentioned targeted marketing earlier. Tying into this is a return to loyalty cards or points systems – used well by many coffee shop chains. They boost brand loyalty – great for you, and they reduce costs for customers – great for them!

One of our best marketing campaigns is always our Personalised Christmas Cards. These are sent out to all clients to say thank you, they often contain a discount for the new year too.

We know this Christmas Season is going to be different, but being prepared now will get your business in the best place to manage it. Keep your customers and staff safe, your online presence updated and if you have a physical shop – make sure it shouts “OPEN”

 

Images of the City Team

 

 

Are you impressing your customers with branded packaging?

Branded mailer bag with text "How important is branded packaging"

Branded packaging is now SO much more important.

Millions more items are being delivered, rather than bought it shops. Branded packaging helps create a far better experience, especially when we're all missing that shopping buzz!

But Why is Branded Packaging Important?

Dotcom’s 2015 “Unwrapping the Experience” study, showed that premium packaging hugely improves brand perception, with 61% of shoppers saying that it makes a brand appear more upscale. It also helps create a memorable experience, 49% said they were more excited about opening a package if it came in branded packaging.

And this was 2015, imagine the study redone now.

With the increase in online shopping over the last 5 years compounded by the Covid19 lockdown. More and more consumers are sharing unboxing online and more than half of shoppers use Social Media to research the product they are contemplating buying. 61% have said they were influenced to buy a product after seeing it unboxed on social media.

Branded packaging is a small outlay for a possibly huge return. With statistics like these can you afford not to utilise the packaging experience to impress your customers, their friends, family and followers?

 

Statistics on branded packaging


Let's take a look at some of the options starting from the outside and working in.

Mailing Bags

Branded mailing bags can be ordered from as few as 500 at a time, although as with everything, the more you order the more economical it is per item. We can supply Poly mailer bags which are recylable, some that are even biodegradable! With or without handles and in a range of sizes.

PolyBag Mailer Sizes and Costs

You could be looking at branded packaging mailing bags from as little as 22p each when ordering as few as 2000. These include a one colour logo print to front only. We can offer double sided printing and up to 4 colours on request.
All prices are plus VAT at the current rate.

BAGS.  

Small (255x330x50mm)

Medium
 
(305x410x50mm)

Large (355x460x50mm)

Extra Large
 
(460x510x50mm)

500

£260

£315 £295 £340

1000

£285 £335 £335 £385

2000

£440 £510 £545 £625

Branded Mailing Bag on a pile of plain ones

Packaging Boxes

Branded Packaging Boxes

So, your customer has opened their branded mailing bag, what next? Beautiful full colour printed boxes! These branded boxes can also be used alone and are available in a wide range of sizes. The prices below include full colour print on either kraft boxes or whitened boxes. If you want to really wow them – add print to the inner!

Our boxes are bidegradable/compostable and plastic free, perfect in a time when people are focusing heavily on over packaging, excessive use of plastic and wastage.

BOXES.  

Small (92x92x50mm)

Medium
 
(207x156x91mm)

Letterbox (245x194x22mm

Large
 
(302x233x88mm)

240

£195

£455

£510

£765

500

£375 £950 £1015 £1485

1000

£730 £1690 £1975 £1985

Whitened branded Mailer Box with logo

 

More Options for Branded Packaging Boxes

Branded Belly Band on Kraft Box Branded Label on Kraft Box Branded Tissue Paper in a Kraft Mailer Box

Belly Bands
Maybe your budget won't quite stretch to printed boxes. We can still help you create an experience your customers will want to share.
Belly bands are relatively cheap to produce (depending on box size) these are supplied crease with either a pack of glue dots or with double sided adhesive already applied.


Custom Labels and Stickers

Even with the smallest budget we can help you create branded packaging that will get you noticed. Our label range is huge, running from tiny labels to huge ones, printed in full colour. We can also print on metallic or neon backgrounds.

Even a small label will reinforce your brand identity.


Branded Tissue Paper

Wrapping your product up in this light, beautifully crinkly paper makes it such a joy to open. Fold it underneath your product to hold it closed or use a branded label to hold it together.
Actually unwrapping your product will make it feel much more like a gift experience to you customer – even if its a gift to themselves!

 

These are brand new items, so they're not available on our website yet.

If you want to have a chat about your packaging and how we can help you enhance your customers experience pop us an email here

 

Images of the City Team

 

 

 

 

 

 

 

Ideas and Insight – Fundraising during Covid for Jewish Charities

Image of Hardback book on Laptop

How has Jewish Charity fundraising changed in the wake of Covid19?

With 1 in 4 people subject to restrictions on movement events have been severely impacted, but Jewish Charities still need to raise awareness and funds.

Here's a look at other viable options while face-to-face Dinners and Events are off the table .
   

Virtually Unmissable Events

Taking your event Online.

Many events have moved online, Zoom, Google Hangouts and others have made this easier, although not without issues!

Over in Australia, Space ran a Virtual Charity Dinner for 300 guests and whilst social options are limited this is a great way of encouraging interaction.

We believe print can really raise Jewish Charities events by adding a tactile element to keep people focused.

How to elevate your event: 

Dinner Brochures – send out a smaller version of your standard Dinner brochure.

  • Sponsors are more likely to advertise in something physical that will be looked at again and again.

  • Holding something tactile will evoke the feelings of previous Dinners.

  • A well designed brochure adds an element of grandeur, even if people are sat on their sofa.

 

Pledge Cards

Personalised cards with suggested donation amounts and having a ready to use reply envelope will all dramatically increase the chance of a donation.

Online donations are increasing, but campaigns combining digital and print yield 25% higher responses than digital alone. (Source: McKinsey Development)

We can supply fully personalised pledge cards with matching addressed envelopes. We can even send them out directly for you.

 

“Fundraising appeals work best when there is a letter, a response form and a reply envelope. These three elements are essential to increased donations.” 
The Institute of Fundraising
 

Reasons to Use Print with Virtual Events

Jewish Charity Fundraising Stats

 

Here's two of the best Jewish Charities Fundraisers we've seen during Covid19

Gift Drive-In 2020             JW3 – Big Night In

 

Images of the City Team

Product Spotlight – Digital Foiling in Print

City Printing Digital Foil Rolls in a range of colours
City Printing Digital Foil Rolls in a range of colours

Digital Foiling and Traditional Foiling can both leave your printed product with beautiful metallic accents – the difference is in the process and the finish

 

Digital Foiling.

Works best on smooth uncoated board, although if you want print alongside your foil it will also need to be soft touch laminated. Digital foil adheres to printed toner and leaves a bright, shiny but flat image.

 

Traditional Foiling

Works best on rough or textured stock. A stamp is created of your design and this is then pressed into the board leaving an embossed foil image.

 

Digital Foiling: The Pro’s

Size AND Fine Details

Traditional Foiling stamps are costed per inch square, so the larger the area you want to foil the more expensive it gets. It can also be difficult fine details on a metal stamp.
Digital Foiling adheres to printed toner, if you are printing Invitations the cost for a foiled name or a large image would be the same. It will also adhere to small amounts of toner, making intricate designs possible.

 

Personalisation

Because no stamp is required Digital Foil allows for personalisation in a way that Traditional Foil never could. Suddenly foiling individual names on Invitations, using a range of foiled designs across your Business Cards or restaurant menus is easy and economical. If you were to attempt this with Traditional Foil each design/Name would have to have its own stamp which would cost a small fortune.

 

Speed

Digital foil files are created directly from the computer. Unlike Traditional Foil where a stamp has to be created which can take 5-10 days.
There is no waiting time, as soon as it is printed it can be Digitally Foiled so items can be produced in days rather than weeks.

 

Options

There are hundreds of colours available for Digital Foiling. Standard colours like Gold, Silver, Copper as well as Rose Gold, Brights and Pastels. We shouldn’t have any trouble finding a colour to fit with your branding. Digital foil is also available in a glitter and holographic finish, perfect for that extra sparkle or security.

 

Digital Foiling: The Con’s

Materials

At the moment Digital Foil is at it’s best on smooth, laminated card. Using it on a rough or textured card will not show it at its best and will not enhance your product. If you have your heart set on a textured board then you should definitely consider our Traditional Foiling options.

 

Higher Quantities

Higher quantities can equal higher costs. Digital Foil costs the same for every sheet printed. Traditional Foil has high set up costs but the running costs are low so if you are going for thousands of prints, traditional is the way to go.

 

Tolerance

There can be some movement on Digital Print and as each sheet has to be printed twice (see our Digital Foil explanation below) this can mean there is a small amount of variation. Not an issue on most jobs but if something needs to line up exactly it’s best to have a chat with our designers first.

 

Options

This was in Pro's and we know this doesn’t sound like a bad thing. But with the ability to choose from hundreds of colours it can be difficult not to veer away from your brand guidelines. We know the Red Glitter option is stunning but if your brand colours are Black and Navy you’ll have a hard time convincing the team!


Digital Foiling: How to use it?

The digital foil is supplied on rolls and is heated as it runs through our high pressure machine. To ensure not everything we print ends up foiled we create the product in two parts.
Firstly we print everything that you do not want to be foil. This is then sealed with a soft touch laminate. Then we overprint, in black, any areas that you want foiled. Then it is run through the machine and the foil adheres to anywhere there is toner present.

Want more information? Watch a video from machine suppliers Matrix here

 

Digital Foiling: Why use it?

Visibility

Consumers are drawn to more appealing products and Digital Foil is incredibly eye-catching.

Perceived Value

With many famous companies using foil you help associate your business with higher quality. This perception is invaluable, people buy from companies they trust.

Stand Out

Today’s marketplace is crowded and creating a memorable product to separate yourself is incredibly important. Foil demands attention and draws customers in.

Tactile

Foil encourages the urge to touch the product. And that high quality Business Card or Brochure is an instant way to engage consumers and give them an insight into the quality of your product.

 

2020 has been an odd year and trends are showing consumers favour tactile marketing with a focus on personalisation. Digital foil is perfect for this, giving your brand a hit of opulence and quality at an affordable price.

 

 

Is your marketing ready for the rebound?

It’s time to press play

With many companies having taken grants and loans, now is the best time to plan and budget for your post Covid19 marketing.
Life can’t go back to normal, it can only move forwards, so your marketing, like all other areas will need to adapt and grow.
 

How Will Marketing Adapt?

We believe marketing spend will move away from customer acquisition and skew heavily towards engaging existing customers. This is because they are likely to generate the most reliable, immediate profits.
 

 

So let’s take a look at what moving to targeted Customer Relations Marketing (CRM) might look like.

Marketing will need to become more personalised, fully engaging the customer. Moving away from mass mailings, marketing should be event triggered. Focusing on cross selling to existing customers and converting interested leads into loyal, repeat customers. This will work as an email, but the tangibility of direct mail will help cut through the hours of screen time your customers may have been facing.
 
Personalised print can come in many forms; a postcard with an incentive, luxury brochures for top tier customers, birthday offers and more. These are cost effective and easy to create at short notice.
 
The Data & Marketing Association reported that by using direct mail, customer response rate increased by 43% and almost 40% of people say they display direct mail they have received (Royal Mail).
 
Not to say other sectors should be ignored. Companies have seen a huge Social Media boost during lockdown, this has pushed them to improve that touchpoint, becoming more useful, authentic and visible. Use this to co-ordinate your campaigns, reinforce your brand on social media during your direct mail campaign.
 
With any recession or similar conditions there comes the rebound, people are relieved and hopeful and ready to spend. The most successful marketing will run cross channel, aligning direct mail with email marketing, social media and display advertising. Those who use their time now to engage should reap the biggest benefits.
 

Below are a range of ideas to engage existing customers and leads who may not have converted yet.

Why use Direct Mail for these?

Now of course, email may be best for cart follow ups, and buy again offers but for the rest, direct mail is perfect. For example "refer a friend", an email is great but unless used on opening is likely to be forgotten. A physical voucher on the the other hand will be stuck to a fridge or popped in a purse for later use. If you run a cafe it may be the difference between someone choosing you or not. Knowing they can pop in and grab a coffee half price using the voucher makes it much more tempting!

Let's have a look at some of the facts

  • 24% of people value something they can touch over just a visual like an email (Royal Mail).
  • With post down by over 2% on last year, your marketing has a better chance of standing out.
  • Since direct mail is tangible, it hangs around. More people are likely to see it than just the recipient
  • Email is easy to forget about because it’s just a number on a screen, but mail is unavoidable.
  • Even without personalisation direct mail has 29% median ROI (marketingcharts.com)

 

Other things to think about

As businesses re open, customers will want their concerns taken seriously. Yes, there will be sales to remove stock that hasn’t sold during lockdown. But after that we believe people will be far more willing to pay a premium to feel safer and also know staff are well treated.
 
Treating customers concerns as valid will need to be addressed. Whether this is social distancing in restaurants, non contact deliveries or increased cleaning procedures, make sure you show them how much you value them.

 

 

 

 

Social Distancing Signage – New Products

Social Distancing is the world's new word and it looks like it's here to stay for the forseeable, see how our new signage can help.

Corona Virus has changed the way we interact. And it’s likely to become the new normal even after lockdown ends.

I'm sure you've already read a million and two updates on government guidance so we'll keep it nice and concise here.

  • Use floor markings to encourange compliance with social distancing advice of 2 metres, especially where queuing/crowding is likely
  • Use clear signage to remind customers of social distancing measures and encourage them to follow the guidance

We have introduced a range of new products to help ensure you can meet this guidance

 

Anti-Slip Floor Stickers

Currently essential businesses are using all available signage to protect their workers and customers. As more businesses open we believe this will be more widespread. Use our new anti-slip floor stickers to encourage social distancing. These are great for clearly marking out area's where customers may be queuing and we find they are also an easy, non intrusive way of gently reminding people to keep the correct distance.

Easily placed these are perfect for increasing awareness in your business. They are also easy to remove, meaning whether social distancing lasts weeks or months after lockdown ends you can remove them when the time is right.

These come in a range of sizes and shapes. We can even custom cut them to the shape of your logo or text.

We haven't had a chance to get these up on the website yet, so pop us an email with any requirements and we'll get straight back to you.

 

Pull Up Banners

Pull Up Banners are lightweight, easy to assemble and great for attracting attention. Use them to outline your social distancing guidelines, draw customers attention to online ordering, or to certain products. All banners are 2 metres tall and we have a range of widths, from 800mm to 2.9m wide.

Pull up banners work brilliantly where you have limited space. Or where you have no "fixings" as they are free standing.

Pull Up Banners are incredibly straightforward to put and and put down you can take them anywhere, move them to any location. You will also recieve a free padded carry case to keep the banner in when not in use, or travelling.

 

Posters

We have our existing range of Posters available. We are also offering fully encapsulated/laminated posters which are wipe clean, perfect for washroom and kitchens.

In sizes ranging from A4 – A0 plus bespoke sizes, you can choose almost anything.

Encourage customers and staff to follow social distancing guidelines using clear signage.

 

Static Cling Posters

Stick them up, and peel them off when you are finished with them. No mess, no adhesive, no worries!

Window Stickers adhere usng static energy, made from polypropylene they are water and sunlight resistant making them incredibly durable. Perfect for displaying offers, or for encouraging customers to shop online where available.

We have customers using window stickers to let people know they are still open and available online or by phone, even when their shop is closed to the public.

We offer a range of sizes and shapes and you can choose whether your artwork will be visible on the inside or the outside. These can also be transparent or on a white / coloured background

We haven't had a chance to get these up on the website yet, so pop us an email with any requirements and we'll get straight back to you.

 

Hope you're all keeping well

 

All the best, Cty Printing Team

A small purchase can make a big difference

Purchasing from small a businesses

We've discussed how we can support small businesses around us when they re-open.

  • We will be instigating "Food Fridays" where we have a company lunch from one of the small stalls at the food market local to us each week.
     
  • We also have a local fruit stall so will be buying from there for our office snacks.
  • We will also be offering discounts on leaflets and promotional material to small local businesses who may be struggling after having to close.

Have you thought about the changes you might make?

 

Like many of you we’re a small company. Corona Virus will hit us all hard.
Bigger companies can weather this but the smaller ones might not.

 
Unlike the big companies we don't print hundreds of jobs at once. Each and every job is run individually – your job gets all the attention that it deserves. This also means that we’re much more likely to notice spelling errors, colour issues or even finishing problems – before we start. Meaning that you get a better finished job, stressfree.
 
Your job matters to us and we appreciate all the work you send us.
 

                                                                                                                                 

 

 
We know things are tough right now and we’ll help in any way we can. We are more than happy to print and hold stock, sending out small (or large) batches direct to your staff, as and when needed.

 

 

Social distancing affecting Jewish Charities, how can we help

The world is being thrown into chaos, countries have closed their borders, flights, holidays and travel has been disrupted, if not cancelled. For many Jewish Charities we work with this will be causing havoc, with Pesach being celebrated on the 8th April / 15th Nissan.

 

At City Printing Ltd, we understand the impact Corona Virus will have on Jewish Charities and Organisations and we are determined to help you through to more stable times. Whilst Dinners, Events and gatherings are being cancelled, we know that life must go on, and sorely needed funds must be raised. To do this, you must be able to publicise as effectively as possible.

 

We are more than happy to arrange video meetings, post out samples and brainstorm ideas or projects to help you find your way to success in these difficult times.

 

We have worked with clients over the last week whose events have been cancelled, giving them the best opportunity to raise funds. Creating new, personalised campaigns and posting these out with the beautiful brochures, appeals and marketing materials. Everything that would have been in pride of place at the event – these clients are seeing a huge return on their campaign.

 

From design and print, through to full mail fulfilment, we have you covered.

 

We wish you all the very best during this challenging time, we are very much all in this together and we will do our utmost to help in any way that we can.

 

Pop us an email to see if we can help Michael@cityprinting.co.uk

Common Design and Print Queries

Common Design and Print Queries Answered

We see a lot of the same issues, they may only seem small but they can have a big effect on the end product. Artwork that is set up at the wrong size, no bleed and using RGB are our top issues but they're all pretty easy to avoid if you follow the tips below.
 
Bleed

 

Digital print moves slightly and trimming large stacks of print isn't 100% accurate. So we print on larger sheets and cut down to size to ensure your colour/image goes all the way to the edge. Print standard is 3mm extra of your background colour/image on all edges this ensures no white lines on your final product once trimmed.
If you need help with this we have templates for almost all products on our website.
 

 

 

 

 

 

 

 

 

Colour Mode

 

Screens use RGB (Red, Green, Blue) so if you're designing a web banner or an Instagram advert it's perfect. However if you are designing printed material you'll need to use CMYK (Cyan, Magenta, Yellow, Black) as these are the four colours used for standard printing.
Anything you send over to us in RGB will be converted and your artwork may end up looking a lot darker than you expected, so it's best to start off in the right colour mode!
 
 
 
 
 
 
 
 
 
Document Sizes

 

We have a large range of templates on our website – and if we don't have the one you want we'll be happy to set it up for you.
Setting it up correctly to start with is easy to do and will save lots of issues later on. Whilst we can scale A sizes – i.e A4 to A5, if the dimensions are wrong we won't be able to scale it to fit, meaning you have to go right back to the drawing board.
It's also a good idea to check your resolution, this is especially important in Photoshop, the standard is 300dpi at full size for print. For web the standard is just 72dpi – this won't look good printed!
 

 

 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
For further information on how City Printing Ltd can assist with your design,
print or even offer advice, please visit our website:
www.cityprintingltd.co.uk
or contact
Michael: 020 7561 6600 or email: michael@cityprinting.co.uk
 

 

 

Targeted Marketing, make it personal

Targeted Marketing- Make it Personal

Targeted marketing is one of the most important sectors in digital marketing. It involves capturing data and using it to attract the right clients, while ensuring you promote the right products at the right customers, at the right time.

Unsurprisingly, print is heading the same way. If you need printed products for targeted marketing, City Printing can be your go-to company for a wide range of customised printed products, including booklets, brochures, stationery and leaflets.

Digital printing and online data-gathering are coming together, with personalisation growing in importance as markets become more crowded.

You’ve collected your data and you know what your clients want. Now you need to print personalised brochures or leaflets that serve the purpose. This can be hugely profitable. Sending out personalised mailings can give up to a 25% higher ROI than a standard, generalised mailout. (Romax 2018)

How to use that data in your print marketing materials

Digital print technology has made personalisation much easier, in a way that traditional printing never could. With the ability to print different text or even images on each sheet, you can make something truly bespoke for your customer.

From your supplied database City Printing can use variable data to print fully personalised mailings, which are also perfect for weddings. We can even offer personalised digital foiling, which is perfect for invites.

One of the simplest ways to introduce personalisation to your range of marketing tools is to look back at your clients previous buying history and send out targeted marketing that follows on from that.

For example, if your client has bought a new sofa from you, why not send out a direct mail 'thank you letter' that tells them about furniture protection you also offer, or has a discount code included for them to use on certain items such as cushions or footstools.

Rather than 'pot luck' you are basing your offer on something you know is relevant to them. This gives a much higher chance of your customer making another investment.

 

How could targeted marketing with printed material work for you?

Spend Levels

We have clients who split their databases by spend levels and offer different levels of discount based on this to each section. This works best on customers whom you have built up a history with, but you could always send out a survey to gain your first round of data.

Client Personalisation

We worked on a campaign with a car manufacturer in which they were offering different upgrades to customers with lease cars. They held a lot of data on their clients and we were able to produce brochures that were fully personalised to each client. For example, the client's name was used throughout, the front cover showed an image of their current car and the centre spread showed the model they thought the customer would mostly likely choose. They integrated this well with links to digital video tours and personalised offers.