Quality Printing
Services

Fast Turnaround
Time

Next Day
Delivery Available

Green Credentials
Carbon Smart

Ideas and Insight – Fundraising during Covid for Jewish Charities

Image of Hardback book on Laptop

How has Jewish Charity fundraising changed in the wake of Covid19?

With 1 in 4 people subject to restrictions on movement events have been severely impacted, but Jewish Charities still need to raise awareness and funds.

Here's a look at other viable options while face-to-face Dinners and Events are off the table .
   

Virtually Unmissable Events

Taking your event Online.

Many events have moved online, Zoom, Google Hangouts and others have made this easier, although not without issues!

Over in Australia, Space ran a Virtual Charity Dinner for 300 guests and whilst social options are limited this is a great way of encouraging interaction.

We believe print can really raise Jewish Charities events by adding a tactile element to keep people focused.

How to elevate your event: 

Dinner Brochures – send out a smaller version of your standard Dinner brochure.

  • Sponsors are more likely to advertise in something physical that will be looked at again and again.

  • Holding something tactile will evoke the feelings of previous Dinners.

  • A well designed brochure adds an element of grandeur, even if people are sat on their sofa.

 

Pledge Cards

Personalised cards with suggested donation amounts and having a ready to use reply envelope will all dramatically increase the chance of a donation.

Online donations are increasing, but campaigns combining digital and print yield 25% higher responses than digital alone. (Source: McKinsey Development)

We can supply fully personalised pledge cards with matching addressed envelopes. We can even send them out directly for you.

 

“Fundraising appeals work best when there is a letter, a response form and a reply envelope. These three elements are essential to increased donations.” 
The Institute of Fundraising
 

Reasons to Use Print with Virtual Events

Jewish Charity Fundraising Stats

 

Here's two of the best Jewish Charities Fundraisers we've seen during Covid19

Gift Drive-In 2020             JW3 – Big Night In

 

Images of the City Team

Is your marketing ready for the rebound?

It’s time to press play

With many companies having taken grants and loans, now is the best time to plan and budget for your post Covid19 marketing.
Life can’t go back to normal, it can only move forwards, so your marketing, like all other areas will need to adapt and grow.
 

How Will Marketing Adapt?

We believe marketing spend will move away from customer acquisition and skew heavily towards engaging existing customers. This is because they are likely to generate the most reliable, immediate profits.
 

 

So let’s take a look at what moving to targeted Customer Relations Marketing (CRM) might look like.

Marketing will need to become more personalised, fully engaging the customer. Moving away from mass mailings, marketing should be event triggered. Focusing on cross selling to existing customers and converting interested leads into loyal, repeat customers. This will work as an email, but the tangibility of direct mail will help cut through the hours of screen time your customers may have been facing.
 
Personalised print can come in many forms; a postcard with an incentive, luxury brochures for top tier customers, birthday offers and more. These are cost effective and easy to create at short notice.
 
The Data & Marketing Association reported that by using direct mail, customer response rate increased by 43% and almost 40% of people say they display direct mail they have received (Royal Mail).
 
Not to say other sectors should be ignored. Companies have seen a huge Social Media boost during lockdown, this has pushed them to improve that touchpoint, becoming more useful, authentic and visible. Use this to co-ordinate your campaigns, reinforce your brand on social media during your direct mail campaign.
 
With any recession or similar conditions there comes the rebound, people are relieved and hopeful and ready to spend. The most successful marketing will run cross channel, aligning direct mail with email marketing, social media and display advertising. Those who use their time now to engage should reap the biggest benefits.
 

Below are a range of ideas to engage existing customers and leads who may not have converted yet.

Why use Direct Mail for these?

Now of course, email may be best for cart follow ups, and buy again offers but for the rest, direct mail is perfect. For example "refer a friend", an email is great but unless used on opening is likely to be forgotten. A physical voucher on the the other hand will be stuck to a fridge or popped in a purse for later use. If you run a cafe it may be the difference between someone choosing you or not. Knowing they can pop in and grab a coffee half price using the voucher makes it much more tempting!

Let's have a look at some of the facts

  • 24% of people value something they can touch over just a visual like an email (Royal Mail).
  • With post down by over 2% on last year, your marketing has a better chance of standing out.
  • Since direct mail is tangible, it hangs around. More people are likely to see it than just the recipient
  • Email is easy to forget about because it’s just a number on a screen, but mail is unavoidable.
  • Even without personalisation direct mail has 29% median ROI (marketingcharts.com)

 

Other things to think about

As businesses re open, customers will want their concerns taken seriously. Yes, there will be sales to remove stock that hasn’t sold during lockdown. But after that we believe people will be far more willing to pay a premium to feel safer and also know staff are well treated.
 
Treating customers concerns as valid will need to be addressed. Whether this is social distancing in restaurants, non contact deliveries or increased cleaning procedures, make sure you show them how much you value them.

 

 

 

 

Social Distancing Signage – New Products

Social Distancing is the world's new word and it looks like it's here to stay for the forseeable, see how our new signage can help.

Corona Virus has changed the way we interact. And it’s likely to become the new normal even after lockdown ends.

I'm sure you've already read a million and two updates on government guidance so we'll keep it nice and concise here.

  • Use floor markings to encourange compliance with social distancing advice of 2 metres, especially where queuing/crowding is likely
  • Use clear signage to remind customers of social distancing measures and encourage them to follow the guidance

We have introduced a range of new products to help ensure you can meet this guidance

 

Anti-Slip Floor Stickers

Currently essential businesses are using all available signage to protect their workers and customers. As more businesses open we believe this will be more widespread. Use our new anti-slip floor stickers to encourage social distancing. These are great for clearly marking out area's where customers may be queuing and we find they are also an easy, non intrusive way of gently reminding people to keep the correct distance.

Easily placed these are perfect for increasing awareness in your business. They are also easy to remove, meaning whether social distancing lasts weeks or months after lockdown ends you can remove them when the time is right.

These come in a range of sizes and shapes. We can even custom cut them to the shape of your logo or text.

We haven't had a chance to get these up on the website yet, so pop us an email with any requirements and we'll get straight back to you.

 

Pull Up Banners

Pull Up Banners are lightweight, easy to assemble and great for attracting attention. Use them to outline your social distancing guidelines, draw customers attention to online ordering, or to certain products. All banners are 2 metres tall and we have a range of widths, from 800mm to 2.9m wide.

Pull up banners work brilliantly where you have limited space. Or where you have no "fixings" as they are free standing.

Pull Up Banners are incredibly straightforward to put and and put down you can take them anywhere, move them to any location. You will also recieve a free padded carry case to keep the banner in when not in use, or travelling.

 

Posters

We have our existing range of Posters available. We are also offering fully encapsulated/laminated posters which are wipe clean, perfect for washroom and kitchens.

In sizes ranging from A4 – A0 plus bespoke sizes, you can choose almost anything.

Encourage customers and staff to follow social distancing guidelines using clear signage.

 

Static Cling Posters

Stick them up, and peel them off when you are finished with them. No mess, no adhesive, no worries!

Window Stickers adhere usng static energy, made from polypropylene they are water and sunlight resistant making them incredibly durable. Perfect for displaying offers, or for encouraging customers to shop online where available.

We have customers using window stickers to let people know they are still open and available online or by phone, even when their shop is closed to the public.

We offer a range of sizes and shapes and you can choose whether your artwork will be visible on the inside or the outside. These can also be transparent or on a white / coloured background

We haven't had a chance to get these up on the website yet, so pop us an email with any requirements and we'll get straight back to you.

 

Hope you're all keeping well

 

All the best, Cty Printing Team

Targeted Marketing, make it personal

Targeted Marketing- Make it Personal

Targeted marketing is one of the most important sectors in digital marketing. It involves capturing data and using it to attract the right clients, while ensuring you promote the right products at the right customers, at the right time.

Unsurprisingly, print is heading the same way. If you need printed products for targeted marketing, City Printing can be your go-to company for a wide range of customised printed products, including booklets, brochures, stationery and leaflets.

Digital printing and online data-gathering are coming together, with personalisation growing in importance as markets become more crowded.

You’ve collected your data and you know what your clients want. Now you need to print personalised brochures or leaflets that serve the purpose. This can be hugely profitable. Sending out personalised mailings can give up to a 25% higher ROI than a standard, generalised mailout. (Romax 2018)

How to use that data in your print marketing materials

Digital print technology has made personalisation much easier, in a way that traditional printing never could. With the ability to print different text or even images on each sheet, you can make something truly bespoke for your customer.

From your supplied database City Printing can use variable data to print fully personalised mailings, which are also perfect for weddings. We can even offer personalised digital foiling, which is perfect for invites.

One of the simplest ways to introduce personalisation to your range of marketing tools is to look back at your clients previous buying history and send out targeted marketing that follows on from that.

For example, if your client has bought a new sofa from you, why not send out a direct mail 'thank you letter' that tells them about furniture protection you also offer, or has a discount code included for them to use on certain items such as cushions or footstools.

Rather than 'pot luck' you are basing your offer on something you know is relevant to them. This gives a much higher chance of your customer making another investment.

 

How could targeted marketing with printed material work for you?

Spend Levels

We have clients who split their databases by spend levels and offer different levels of discount based on this to each section. This works best on customers whom you have built up a history with, but you could always send out a survey to gain your first round of data.

Client Personalisation

We worked on a campaign with a car manufacturer in which they were offering different upgrades to customers with lease cars. They held a lot of data on their clients and we were able to produce brochures that were fully personalised to each client. For example, the client's name was used throughout, the front cover showed an image of their current car and the centre spread showed the model they thought the customer would mostly likely choose. They integrated this well with links to digital video tours and personalised offers.

 

 

 

 

Print… is it still relevant?

We think we might just be coming in to printing’s Golden Age.

Think along the lines of the Vinyl record revival, only recently seen as outdated, print is now seen as ‘non-traditional’ marketing.

 

We are all bombarded with email marketing, online advertising and cold calls, the last of which can be heavily intrusive. Just think how much nicer it is to receive a quality printed brochure, something you can flick through in your own time, without the “last minute deal” banners screaming at you or the constant pressure of pop up chats and sales calls.

 

Printed material now helps you stand out.

Direct mail is far more persuasive than digital media. Its motivation response is 20% higher – even more so if it appeals to more senses beyond touch. (True Impact report). Print engages more senses than online marketing, whether it is a textured feel, digital foil effect or the odd fresh print smell, having something in your hand makes you feel a lot more connected to it.

Give a client a brochure to take away with them and they're likely to keep it, they'll show it to colleagues and pass it around. It is a constant reminder of your business and something for them to refer back to. Emails on the other hand, might get printed out at best and they'll look boring and uninspiring compared to a well designed brochure.

 

Standing out

The many new options in digital print give you a huge ability to stand out, clever design and marketing together with quality print might be the boost your company needs.

Talk to us about design, print, data merging and all the beautiful finishing options we can provide.

 

Make an enquiry here

How to Integrate Print Advertising and Online Marketing Campaigns

How to Integrate Print Advertising and Online Marketing Campaigns

 

Online and Offline Marketing

 

Despite the rise of online marketing in recent years, print marketing remains invaluable to marketing campaigns in general.  This is because printed media reaches people in the real world, not the digital one, and the real world is the place in which customers are likely to purchase and use the products being marketed.

 

However, this is not to say that digital marketing should be ignored.  It has proved far too popular and effective to be pushed aside in favour of a fully offline marketing campaign.  But, instead of flipping a coin in order to decide which route to take, it far more beneficial to use them both to create a double-pronged approach that has the ability to create customers both in the digital realm and in the real world.  

 

This solution comes in the form of the integration of offline and online marketing techniques, and represents a way to edge out the competition.  After all, recent years have indicated that only a minority of the UK’s marketers have total integration.   

 

Tips for Integrating Offline and Online Campaigns

 

1. Cohesion

 

Offline and online marketing integrationIt is important to identify the core theme of a campaign and create all marketing material around that theme.  This is important as it creates true integration in the eyes of the customer.  A campaign in which the digital and print media have little connection seems confusing or suspicious to its intended audience, and is far less effective.

 

Thus, ensure that the visuals, tone, and general feel of the campaign are consistent across platforms.  This way, a customer continues his or her experience when transferring between campaign media.

 

2. Bring Real-World Customers Online

 

A campaign using only billboards, posters, and flyers is forced to try to convert interested parties into customers on the spot.  The risk is that this approach forces the interested party to make a decision there and then.  The print ads would have to contain all of the information necessary for customer conversion and, should this approach fail, the sale is lost.

 

That being said, print ads are excellent for attracting attention in public places.  But, instead of trying to convert customers on the spot, it is better to create interest through the use of an idea, and then drive the interested parties online, via social media, to find out more.

 

Once online, prompt prospective customers to engage in discussions regarding the prints ads and the product itself – possibly through the use of a hashtag, which can be created and added to the print media.  This essentially lets customers drive their own journeys.  

 

3. Use Effective CTAs

 

‘CTA’ stands for ‘Call to Action’; a very important part of transferring customers from an offline medium onto an online one.  Customers won’t simply go online because of a social icon printed on the bottom of a print advert.  They need more incentive, which is precisely what a good CTA instils in them.

 

A nutritional supplement company, for example, might prompt customers to visit its YouTube page for video workout tips.  

 

4. Further a Print Ad’s Reach Online

 

Print adverts can be highly effective for bringing people online, but they can be just effective for expanding the reach of the ad to online users.  Holding competitions in which people have to photograph and share ads placed in obscure locations might make the ad accessible to users who might otherwise not have seen it.  Such is the power of social sharing.

 

Furthermore, competitions create an excellent opportunity for lead generation, which can be made easy through the use of a Twitter list.

 

The prevalence of print ads shows that online marketing has not replaced it.  However, the effectiveness of online marketing cannot be denied.  This is why the integration of the two is a fantastic way to create a double-edged marketing sword that reaches people both in the real world and online.

 

Paperback Renaissance Proves Print Is Not Dead

Paperback Renaissance Proves Print Is Not Dead

 

Book


There are some that have long been endorsing the death of print media.  The so-called cause of death; the internet.  But, then again, there have been doomsday-criers on the corners of many a great city for decades, and we’re all still here.

 

It’s true that electronics have changed the face of media and defined the modern era.  However, any threats that this may have posed to traditional print media now seem to be feint whimpers hardly indicative that the end is nigh.  At least, this was the message conveyed by Ed Williams, the CEO of Edelman UK and Ireland, at the end of 2015.

 

Speaking of the potential of print media in 2016, Williams stated that he thought the national attention span could likely broaden instead of shrink.  This was, of course, in response to a seemingly universal impression that short video content and social media posts are pushing the population’s attention span towards that of goldfish.

 

It is true that we, as busy, modern people, like our media short and easily digestible – which is why Williams’ statement seemed curious at the time.  However, he based his assessment on an experiment run by the New York Times, which, coincidentally, is experiencing a period of profitability for essentially the first time in 230 years.   

 

Is There Proof, or Just Predictions?

 

Granted, optimistic predictions and social experiments don’t prove much.  Instead, people want hard evidence.  But, in the case of whether print media is succumbing to the might of digital, there happens to be abundant evidence to suggest the contrary.  

 

Waterstones, the top book seller in the UK, can certainly attest to the fact that print is alive and well.  In 2012 the retailer teamed up with Amazon in order to offer readers Kindles and ebooks, predicting that the rising popularity of digital media would soon overtake that of print.  Now, just four years later, sales are “pitiful” enough to cause the company to remove the ereaders from its shelves to make more room for traditional books.
 

Pile of Books with E-book

 

The UK Is Experiencing a Book Renaissance

 

Dropping ereader sales at a single retail chain aren’t enough to prove a resurgence for print media.  After all, people may be choosing to read their ebooks on other devices, like tablets or smartphones.  However, the drop in sales is not only applicable to Waterstones, or even retailers in general.  The figures regarding ebook sales provided by publishers have shown that national ebook sales are down – up to 7.70% in the case of one publisher.   

 

Again, this drop in sales doesn’t prove that readers are once again turning to printed books instead of ebooks.  However, the fact that Waterstones experienced a 5% rise in book sales in December of 2014 certainly does.  Again, this is not confined to this retailer.  Weeks 1 to 36 of 2015 saw a 4.6% rise in sales according to Nielsen Bookscan – a rise that is worth £739.5 million.

 

Disco Might Be Dead, but Print Is Not

 

Of course, books are not the only form of print media that represent its continued relevance in modern society, but they are a great example of how print is flourishing.  Books join pamphlets, posters, newspapers, and many other print media in representing the importance of tangibility in our world.  And, judging by the improving sales in the UK, print media is set to go from strength to strength in the future.