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Social distancing affecting Jewish Charities, how can we help

The world is being thrown into chaos, countries have closed their borders, flights, holidays and travel has been disrupted, if not cancelled. For many Jewish Charities we work with this will be causing havoc, with Pesach being celebrated on the 8th April / 15th Nissan.

 

At City Printing Ltd, we understand the impact Corona Virus will have on Jewish Charities and Organisations and we are determined to help you through to more stable times. Whilst Dinners, Events and gatherings are being cancelled, we know that life must go on, and sorely needed funds must be raised. To do this, you must be able to publicise as effectively as possible.

 

We are more than happy to arrange video meetings, post out samples and brainstorm ideas or projects to help you find your way to success in these difficult times.

 

We have worked with clients over the last week whose events have been cancelled, giving them the best opportunity to raise funds. Creating new, personalised campaigns and posting these out with the beautiful brochures, appeals and marketing materials. Everything that would have been in pride of place at the event – these clients are seeing a huge return on their campaign.

 

From design and print, through to full mail fulfilment, we have you covered.

 

We wish you all the very best during this challenging time, we are very much all in this together and we will do our utmost to help in any way that we can.

 

Pop us an email to see if we can help Michael@cityprinting.co.uk

Common Design and Print Queries

Common Design and Print Queries Answered

We see a lot of the same issues, they may only seem small but they can have a big effect on the end product. Artwork that is set up at the wrong size, no bleed and using RGB are our top issues but they're all pretty easy to avoid if you follow the tips below.
 
Bleed

 

Digital print moves slightly and trimming large stacks of print isn't 100% accurate. So we print on larger sheets and cut down to size to ensure your colour/image goes all the way to the edge. Print standard is 3mm extra of your background colour/image on all edges this ensures no white lines on your final product once trimmed.
If you need help with this we have templates for almost all products on our website.
 

 

 

 

 

 

 

 

 

Colour Mode

 

Screens use RGB (Red, Green, Blue) so if you're designing a web banner or an Instagram advert it's perfect. However if you are designing printed material you'll need to use CMYK (Cyan, Magenta, Yellow, Black) as these are the four colours used for standard printing.
Anything you send over to us in RGB will be converted and your artwork may end up looking a lot darker than you expected, so it's best to start off in the right colour mode!
 
 
 
 
 
 
 
 
 
Document Sizes

 

We have a large range of templates on our website – and if we don't have the one you want we'll be happy to set it up for you.
Setting it up correctly to start with is easy to do and will save lots of issues later on. Whilst we can scale A sizes – i.e A4 to A5, if the dimensions are wrong we won't be able to scale it to fit, meaning you have to go right back to the drawing board.
It's also a good idea to check your resolution, this is especially important in Photoshop, the standard is 300dpi at full size for print. For web the standard is just 72dpi – this won't look good printed!
 

 

 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
For further information on how City Printing Ltd can assist with your design,
print or even offer advice, please visit our website:
www.cityprintingltd.co.uk
or contact
Michael: 020 7561 6600 or email: michael@cityprinting.co.uk
 

 

 

Targeted Marketing, make it personal

Targeted Marketing- Make it Personal

Targeted marketing is one of the most important sectors in digital marketing. It involves capturing data and using it to attract the right clients, while ensuring you promote the right products at the right customers, at the right time.

Unsurprisingly, print is heading the same way. If you need printed products for targeted marketing, City Printing can be your go-to company for a wide range of customised printed products, including booklets, brochures, stationery and leaflets.

Digital printing and online data-gathering are coming together, with personalisation growing in importance as markets become more crowded.

You’ve collected your data and you know what your clients want. Now you need to print personalised brochures or leaflets that serve the purpose. This can be hugely profitable. Sending out personalised mailings can give up to a 25% higher ROI than a standard, generalised mailout. (Romax 2018)

How to use that data in your print marketing materials

Digital print technology has made personalisation much easier, in a way that traditional printing never could. With the ability to print different text or even images on each sheet, you can make something truly bespoke for your customer.

From your supplied database City Printing can use variable data to print fully personalised mailings, which are also perfect for weddings. We can even offer personalised digital foiling, which is perfect for invites.

One of the simplest ways to introduce personalisation to your range of marketing tools is to look back at your clients previous buying history and send out targeted marketing that follows on from that.

For example, if your client has bought a new sofa from you, why not send out a direct mail 'thank you letter' that tells them about furniture protection you also offer, or has a discount code included for them to use on certain items such as cushions or footstools.

Rather than 'pot luck' you are basing your offer on something you know is relevant to them. This gives a much higher chance of your customer making another investment.

 

How could targeted marketing with printed material work for you?

Spend Levels

We have clients who split their databases by spend levels and offer different levels of discount based on this to each section. This works best on customers whom you have built up a history with, but you could always send out a survey to gain your first round of data.

Client Personalisation

We worked on a campaign with a car manufacturer in which they were offering different upgrades to customers with lease cars. They held a lot of data on their clients and we were able to produce brochures that were fully personalised to each client. For example, the client's name was used throughout, the front cover showed an image of their current car and the centre spread showed the model they thought the customer would mostly likely choose. They integrated this well with links to digital video tours and personalised offers.