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What type of booklet binding should you choose?

What type of booklet binding should you use?

“Booklet” covers any print item with more than 8 pages that needs to be bound together.
These are three most popular, effective ones we offer at City Printing, plus a special one!

Saddlestitch (AKA stapled or F/S/T)

Our most economical binding, used for anything from 8 pages usually to a maximum of 64 pages (depending on paper type and quantity). Large sheets (spreads) are collated into reading order, creased or folded in the centre and then stapled on the fold in two places – like a standard magazine.

Mostly used for magazines, newsletters, company brochures, reports and marketing.


Wire Binding (AKA Wiro)

A metal wire is used to hold single sheets together, this type of binding can be used for anything from 8 pages to hundreds.

These are not as secure as PUR books but Wire Bound books lay completely flat when open and for this reason they are often used for workbooks, presentations, colouring books and cookbooks.

You can also choose from a wide range of colours of wires to complement your document


Perfect Binding (AKA Paperback or PUR)

These are paperback books and are generally used for longer documents, or if you need something that looks more impressive.

PUR books have a cover wrapped around a block of inner pages with a square spine, depending on thickness this means you can print on the spine.

PUR glue is incredibly strong and flexible so you can trust it to keep all the pages securely in place.

These are perfect for publishing your first book, cookbooks, reports, photography books, dissertations and tender documents.


Hardback Books (AKA CaseBound)

Casebound books are for special documents, these have the same binding as Perfect Bound books but with a hard cover. If you want to impress, casebound books are perfect!


If you want to upgrade your booklets

You can increase the thickness of the covers and choose from a whole host of options, including laminate, digital or traditional foil, spot UV and many others.


Which is best for my document?

At City Printing we offer all options and will discuss the purpose of your booklet with you before advising on which binding it would be best suited. We offer booklets from A6 to A3 depending on binding.

You can take a look at our options and get a quote on our website


Targeted Marketing, make it personal

Targeted Marketing- Make it Personal

Targeted marketing is one of the most important sectors in digital marketing. It involves capturing data and using it to attract the right clients, while ensuring you promote the right products at the right customers, at the right time.

Unsurprisingly, print is heading the same way. If you need printed products for targeted marketing, City Printing can be your go-to company for a wide range of customised printed products, including booklets, brochures, stationery and leaflets.

Digital printing and online data-gathering are coming together, with personalisation growing in importance as markets become more crowded.

You’ve collected your data and you know what your clients want. Now you need to print personalised brochures or leaflets that serve the purpose. This can be hugely profitable. Sending out personalised mailings can give up to a 25% higher ROI than a standard, generalised mailout. (Romax 2018)

How to use that data in your print marketing materials

Digital print technology has made personalisation much easier, in a way that traditional printing never could. With the ability to print different text or even images on each sheet, you can make something truly bespoke for your customer.

From your supplied database City Printing can use variable data to print fully personalised mailings, which are also perfect for weddings. We can even offer personalised digital foiling, which is perfect for invites.

One of the simplest ways to introduce personalisation to your range of marketing tools is to look back at your clients previous buying history and send out targeted marketing that follows on from that.

For example, if your client has bought a new sofa from you, why not send out a direct mail 'thank you letter' that tells them about furniture protection you also offer, or has a discount code included for them to use on certain items such as cushions or footstools.

Rather than 'pot luck' you are basing your offer on something you know is relevant to them. This gives a much higher chance of your customer making another investment.


How could targeted marketing with printed material work for you?

Spend Levels

We have clients who split their databases by spend levels and offer different levels of discount based on this to each section. This works best on customers whom you have built up a history with, but you could always send out a survey to gain your first round of data.

Client Personalisation

We worked on a campaign with a car manufacturer in which they were offering different upgrades to customers with lease cars. They held a lot of data on their clients and we were able to produce brochures that were fully personalised to each client. For example, the client's name was used throughout, the front cover showed an image of their current car and the centre spread showed the model they thought the customer would mostly likely choose. They integrated this well with links to digital video tours and personalised offers.





Print… is it still relevant?

We think we might just be coming in to printing’s Golden Age.

Think along the lines of the Vinyl record revival, only recently seen as outdated, print is now seen as ‘non-traditional’ marketing.


We are all bombarded with email marketing, online advertising and cold calls, the last of which can be heavily intrusive. Just think how much nicer it is to receive a quality printed brochure, something you can flick through in your own time, without the “last minute deal” banners screaming at you or the constant pressure of pop up chats and sales calls.


Printed material now helps you stand out.

Direct mail is far more persuasive than digital media. Its motivation response is 20% higher – even more so if it appeals to more senses beyond touch. (True Impact report). Print engages more senses than online marketing, whether it is a textured feel, digital foil effect or the odd fresh print smell, having something in your hand makes you feel a lot more connected to it.

Give a client a brochure to take away with them and they're likely to keep it, they'll show it to colleagues and pass it around. It is a constant reminder of your business and something for them to refer back to. Emails on the other hand, might get printed out at best and they'll look boring and uninspiring compared to a well designed brochure.


Standing out

The many new options in digital print give you a huge ability to stand out, clever design and marketing together with quality print might be the boost your company needs.

Talk to us about design, print, data merging and all the beautiful finishing options we can provide.


Make an enquiry here

10 Factors to Consider for High Quality Brochure Printing!

You’ve got lots of decisions to make when you’re creating a brochure. Our design service can help you through the process, but it’s still important for you to understand the decisions that are being made. Here are the most important factors to consider when you are designing and printing brochures.

brochure design and printing

1. What is the Purpose of Your Brochure?

Perhaps the most important thing to keep in mind when creating any item for your business is the purpose of the task. Are you creating a brochure to showcase your products, to educate new recruits about the company, or to update shareholders on your business? Everything that goes in to the brochure should contribute something to this goal and when they’re brought together, the complete brochure should meet its main purpose. However, when you’re creating a substantial piece such as a brochure, you may want to use it for several different purposes too.

2. Who Do You Want to Read the Brochure?

The second most important factor to consider is the audience for the brochure. The content will be very different if you are appealing for donations, trying to bring in new customers, or sharing the latest developments with experts. The style of your brochure should also appeal to your target audience. The answers to these first two questions should inform all of your design choices for the brochure. An effective brochure will achieve a specific purpose and appeal to the right audience.

3. How Many Pages?

Once you know what the brochure needs to do and who will be reading it, you can start to consider the details. A good starting point is to decide how big you need your brochure to be. The answer will depend on how much content you need to include. Make sure that you know what needs to be included, but don’t put in anything unnecessary as it will distract from the important bits. Once you know what needs to fit in the brochure, you can work out how many pages you’ll need.

4. Does the Layout Work?

The next point to consider is how you will organise all of the content that you want to include in the brochure. You will need to decide what goes on each page and where exactly it should be positioned. You can use headings, boxes, or lists to arrange everything. The best layout will be easy to navigate, even for someone who is seeing it for the first time. It should also help to guide the reader through the brochure, for example by using borders to separate sections or numbered lists to link points together in order.

5. Is the Main Point Clear?

The main message of your brochure should be as clear as possible. You can make your message easier to understand by writing concise headings and putting them in a large font in an obvious position, such as the top and centre of the page. Someone who is flipping through the brochure should be able to quickly locate the page that has the information they’re looking for. If you show your brochure design to someone for the first time, it should be easy for them to identify the main message or purpose of the brochure.

6. Will People Open the Cover?

The cover is arguably the most important part of the brochure, even though it doesn’t usually include much information. It needs to grab people’s attention, give them an idea of the contents, and convince people to pick up the brochure and look inside. To a lesser extent, the pages inside also need to encourage people to turn the page and keep reading. You can do this by listing some of the contents on the cover or directing people to other pages within the brochure.

7. What Are Your Print Options?

Creating a high quality brochure isn’t just about getting the content right. You also need to present it in the most effective way. It’s important to spend some time investigating the options that are available so that you can choose the best ones for your purpose. You can choose between saddle stitched and stapled brochures, different paper types, weights and finishes, and extras such as foiling and lamination. Make sure that whatever you choose matches your aim and audience.

8. How Much Will It Cost?

Price is always an important factor to consider in business decisions. It’s a good idea to ask for a few different quotes to see how changing your print options or the number of copies affects the estimate. You will need to balance the cost against the purpose of the brochure. For example, you may need to pay more to create a brochure that will appeal to certain kinds of audiences.

9. Does It Reflect Your Brand?

It’s important for the brochure to match your brand image and to fit in with the rest of your print material. You can achieve this by using consistent logos, colours, fonts and styles across everything. This brand image should generate the right impression for your organisation, whether that is bright and cheerful or elegant and sophisticated.

10. Have You Included All the Essential Details?

Once you’ve got everything organised and you’ve made your style choices, it’s always a good idea to read over the content to ensure it includes everything that’s needed to achieve your goal. The reader should be able to easily locate all the information they need in order to act, such as your website address or shop location. They shouldn’t need to look anywhere else for answers before they can do what the brochure is convincing them to do.

Considering all ten of these factors should help you to create an effective, high quality brochure that will achieve your purpose. You will have a lot of decisions to make, but it’s important to invest this time so that you can produce a brochure that does what it is intended to do.

Which factor do you think is most important when you are designing a brochure