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Getting your business ready for the Christmas Season during Covid19

Red Poster in business window saying "Come in we're open"

The impact of Covid19 has been huge on all business this year. We know it's going to have an effect on Christmas. There's bound to be last minute changes from the government. So how can you as a business owner, prepare your marketing and events for the best return?

Whilst we are currently in the midst of a lockdown, there are things you can be putting in place for opening on the 2nd December.

Sales

For businesses that can afford to do so, this Black Friday (27th November) you can choose to offer discounts on products. Or even better offer them on subscription products.

You should be gearing everything towards building customer loyalty. Choose items that will increase their lifetime spend with you, rather than a one off purchase.

If you do choose to offer discounts on “one off buys” now is a great time to really get into targeted marketing. Follow the purchase up with an email saying thank you. Make sure the email includes related products you think they may be interested in, or a further discount on linked products.

Supporting Small Business

For smaller businesses this year, you can join in with Small Business Saturday, something we personally LOVE.
This is held the weekend after Black Friday, on the 5th December. Supported by American Express and in its eighth year in the UK.

Last year an estimated £800m was spent in small businesses across the UK on Small Business Saturday. With a record turnout of 17.6 million people choosing to shop small on the day.

People are encouraged to spend local, supporting small businesses in their area. Some businesses offer discounts, but you don’t have to – this is about support for businesses in the local community.

Preparing Physical Shops

The usual rush of Boxing Day Sales is going to need a rethink! This year the focus will be on making customers feel safe.

Ensure you have clear signage to create one way systems and posters to remind customer to wear face masks and social distance. Think about how you will limit numbers in your shop.

But wait, if you limit numbers, how will everyone get their shopping done?

Many clients we work with will be extending their hours during December to make it easier for their customers. Large window stickers are perfect for advertising new opening hours, they’re also easily removable.

If you will require a queuing system then floor stickers or tape is the best way to encourage social distancing. Long lasting, but easy to take up when you are finished with them. (Pop us an email if you need help with this)


What will be important to your customers this year

Well, lets be honest, it’s going to depend on what is, and isn’t allowed.

For some people the focus is going to be on spending time with family they may not have seen for months, due to lockdown or shielding. For others they’ll be continuing to shield. Working on your digital presence and helping them enjoy time virtually with family is going to be important.

Gifts are likely to be more thoughtful and many people are focused on small businesses. There has been a backlash against bigger businesses who were not responsive to the pandemic.  

With many people losing jobs and living on reduced incomes they may appreciates sales pre Christmas. However if you sell Business to Business beware. Many companies are still struggling with bringing staff back from furlough. Without the confidence of knowing what January will bring, they may be reluctant to make big purchases. Hitting them with big sales tactics may be less important than taking time to talk to them. Discuss how you could be helping and collaborating to ensure you both have a better year next year.

Ensure your Digital presence is perfect

Ecommerce websites hit their highest ever traffic over the summer. Ensure your website can cope, your products are ready to send and your packaging is good to go (see more on packaging here).

Think about what you can offer online.

We’ve worked on a project with a local bar, putting together wine tasting packages to be sent out, with the group tasting held virtually. As well as an event for a cook-a-long dinner – with all ingredients supplied.

Keeping your clients up to date via social media is so important. Whether you have new products, different opening hours or sales – social media is where they’re likely to find out about it first. It’s also where they’re likely to complain or congratulate you. So make sure any staff looking after the accounts are well briefed on how to interact with customers.

Supporting Local.

One ‘benefit’ of Covid19 has been the huge increase in community spirit. Local and small businesses have worked hard to diversify, open extra hours and help those in need. YouGov statistics show that as a result of coronavirus, 64% of people want to support local businesses and buy local products. With women being even more likely to shop within their community (70%). 

Use window graphics, posters, flags, and leaflet campaigns to let your community know you are open for business. We’ve see an increase in the ROI for leaflet drops during lockdown. We believe this is due to people being at home more, being more likely to read physical mail due to screen fatigue and being more open to shopping locally. (You can read more about it here)

We mentioned targeted marketing earlier. Tying into this is a return to loyalty cards or points systems – used well by many coffee shop chains. They boost brand loyalty – great for you, and they reduce costs for customers – great for them!

One of our best marketing campaigns is always our Personalised Christmas Cards. These are sent out to all clients to say thank you, they often contain a discount for the new year too.

We know this Christmas Season is going to be different, but being prepared now will get your business in the best place to manage it. Keep your customers and staff safe, your online presence updated and if you have a physical shop – make sure it shouts “OPEN”

 

Images of the City Team

 

 

Are you impressing your customers with branded packaging?

Branded mailer bag with text "How important is branded packaging"

Branded packaging is now SO much more important.

Millions more items are being delivered, rather than bought it shops. Branded packaging helps create a far better experience, especially when we're all missing that shopping buzz!

But Why is Branded Packaging Important?

Dotcom’s 2015 “Unwrapping the Experience” study, showed that premium packaging hugely improves brand perception, with 61% of shoppers saying that it makes a brand appear more upscale. It also helps create a memorable experience, 49% said they were more excited about opening a package if it came in branded packaging.

And this was 2015, imagine the study redone now.

With the increase in online shopping over the last 5 years compounded by the Covid19 lockdown. More and more consumers are sharing unboxing online and more than half of shoppers use Social Media to research the product they are contemplating buying. 61% have said they were influenced to buy a product after seeing it unboxed on social media.

Branded packaging is a small outlay for a possibly huge return. With statistics like these can you afford not to utilise the packaging experience to impress your customers, their friends, family and followers?

 

Statistics on branded packaging


Let's take a look at some of the options starting from the outside and working in.

Mailing Bags

Branded mailing bags can be ordered from as few as 500 at a time, although as with everything, the more you order the more economical it is per item. We can supply Poly mailer bags which are recylable, some that are even biodegradable! With or without handles and in a range of sizes.

PolyBag Mailer Sizes and Costs

You could be looking at branded packaging mailing bags from as little as 22p each when ordering as few as 2000. These include a one colour logo print to front only. We can offer double sided printing and up to 4 colours on request.
All prices are plus VAT at the current rate.

BAGS.  

Small (255x330x50mm)

Medium
 
(305x410x50mm)

Large (355x460x50mm)

Extra Large
 
(460x510x50mm)

500

£260

£315 £295 £340

1000

£285 £335 £335 £385

2000

£440 £510 £545 £625

Branded Mailing Bag on a pile of plain ones

Packaging Boxes

Branded Packaging Boxes

So, your customer has opened their branded mailing bag, what next? Beautiful full colour printed boxes! These branded boxes can also be used alone and are available in a wide range of sizes. The prices below include full colour print on either kraft boxes or whitened boxes. If you want to really wow them – add print to the inner!

Our boxes are bidegradable/compostable and plastic free, perfect in a time when people are focusing heavily on over packaging, excessive use of plastic and wastage.

BOXES.  

Small (92x92x50mm)

Medium
 
(207x156x91mm)

Letterbox (245x194x22mm

Large
 
(302x233x88mm)

240

£195

£455

£510

£765

500

£375 £950 £1015 £1485

1000

£730 £1690 £1975 £1985

Whitened branded Mailer Box with logo

 

More Options for Branded Packaging Boxes

Branded Belly Band on Kraft Box Branded Label on Kraft Box Branded Tissue Paper in a Kraft Mailer Box

Belly Bands
Maybe your budget won't quite stretch to printed boxes. We can still help you create an experience your customers will want to share.
Belly bands are relatively cheap to produce (depending on box size) these are supplied crease with either a pack of glue dots or with double sided adhesive already applied.


Custom Labels and Stickers

Even with the smallest budget we can help you create branded packaging that will get you noticed. Our label range is huge, running from tiny labels to huge ones, printed in full colour. We can also print on metallic or neon backgrounds.

Even a small label will reinforce your brand identity.


Branded Tissue Paper

Wrapping your product up in this light, beautifully crinkly paper makes it such a joy to open. Fold it underneath your product to hold it closed or use a branded label to hold it together.
Actually unwrapping your product will make it feel much more like a gift experience to you customer – even if its a gift to themselves!

 

These are brand new items, so they're not available on our website yet.

If you want to have a chat about your packaging and how we can help you enhance your customers experience pop us an email here

 

Images of the City Team

 

 

 

 

 

 

 

Talk to us about Christmas Menu Printing

Christmas Menu Printing

It looks like Christmas events might be able to go ahead this year, but with fewer guests. We think this gives restaurants more scope to impress. Make your tables look beautiful and festive with our stunning Christmas menu printing, bespoke name cards and add digital foiling for the "wow factor".

Covid Safe Menus

Menus have been a tricky issue and the easiest option is a disposable menu.  Our Christmas menus can be place settings, or be folded, include gold foiling and belly bands. 

Flat Menus

A larger flat menu can also double as a festive place setting.

What to add to your Christmas Menu Printing to make it special:

  • Pre booked tables for Christmas Dinner? Why not add your guests names to the menus.

  • Add colouring options to children's menus

  • Add beautiful Digital Foiling to really make them stand out

A3 Menus printed single sided                

A3 Menus printed single sided with foil

50 from £25 50 from £45
100 from £35 100 from £60
250 from £60 250 from £85

Folded Menus

Folded menus give you a larger area to share your offerings as well as creating a stunning cover page. You can also use the back cover to promote any events you may have happening on New Years Eve or in the New Year.

Belly Bands

These are slim strips of paper, usually either in a translucent material or printed with a festive message that are wrapped around your menu to make customer feel like they are opening a present. These can be sealed with a hidden glue dot or a branded sticker.

Digital Gold Foiling

Gold foiling can be added to restaurant menus, belly bands or even stickers. The metallic elements really catch the eye and add luxury. Use gold foiling for your logo, to add baubles to a christmas tree or adding a glitter effect to a snowy scene. Talk to us about how best to utilise foiling. Also available in standard colours of Silver, Copper, Rose Gold. Or we can find a foil to match your branding whether it be purple, blue or bright orange.

Related Products

Christmas menu tent cards Gold and White custom Coasters Navy Menu with Christmas Menu

Tent Cards
10 Customised DL triangular tent cards supplied with double-sided tape for easy assembly are only £35. Or 20 for just £50

Drinks Coasters
50 Customised coasters with rounded corners on 400gsm board can be ordered for £30

Posters
5 A3 Customised Posters on Premium Stock will cost just £8. Or 10 for £12.

We can supply templates, print from your designs or create something for you – get in touch now

The prices shown are exclusive of VAT.

 

Images of the City Team

What is bleed? Why add bleed? How to add bleed?

Bleed, how, when, and why to use it. lots of business cards on a sheet

Many customers get frustrated when asked to supply files with bleed, they feel it is too technical and unecessary. However, it is incredibly important if you want a job that looks good once trimmed.

Any poster or flyer you have seen with text far too close to the edge, has probably been supplied without bleed.

What is bleed

Bleed is an area of (usually) 3mm on each side of your artwork that is cut off after printing. Your artwork should be extended to cover this area. Below you can see an image showing the extended area, the final artwork size and the cut line. Anything important should be kept a minimum of 5mm inside the cut line to give a professional finish.
Bleed area and cutting lines on printed business card

Why add bleed

Adding bleed ensures that any movement when printing doesn't leave your final product with unsightly white edges. There can be up to a 3mm tolerance on some printing machines!
 
This extra overprint allows your print to go right to the edge of the page. The majority of print machines cannot print to the edge, so we print on oversize sheets and then trim down to the finished size.
 

How to add bleed

Adding bleed is easier in some programs than others.

Indesign & Illustrator

Both are very user friendly when it comes to setting up for print. Open a new document and once you have set your page size move down to the bottom of the "document set up" screen and you will see
>Margins and >Bleed in Indesign and >Bleed only in Ilustrator.Showing Page size, Margin and bleed set up in indesign

Margin (Indesign only)

Depending on what you are designing your margin should be set anywhere from 5mm upwards. For smaller items like business cards 5mm is fine. For leaflets, posters and brochures we advise a minimum of 8mm. For booklets you may want to set up "facing pages' and make the margin on the inner slightly larger to allow for the binding edge. This is especially important on wirobinds or perfect binds.

Document set up boxes for Margins and Bleeds

Bleed

Bleed should always be set as a minimum of 3mm on all edges.

When you create your new document and enter your page size, add 3mm all around using the bleed box.

Always check with your printer what their preferred bleed size is. For examples on banners and signage it could be up to 25mm.

It is a good idea to save this as a preset if you will be creating more artwork at the same size in the future.

If you have already started your artwork don't worry, you can still amend this.

Choose "document set up" under the File menu and go through the steps above. Then as long as you have the guides set to show (you can change this under the view menu) you should clearly be able to see the margin and bleed guides as below.

Business Card Set up Bleed, Cut line, Margin

Saving your file

 

Export as a high resolution pdf and ensure the boxes for bleed are ticked.

Photoshop

Photo shop doesn't have the same set up options as the above. The easiest way to add your bleed area is to add 6mm to the height and the width of your document – giving you 3mm bleed area on each side. It is very important to use guides when working like this as it is easy to forget about the bleed and margin area. We suggest setting guides at 3mm in from each edge (bleed) and then 8mm in from each edge to give you a 5mm margin area.

In Photoshop you need to ensure your document is set up as CMYK and at 300dpi at full size. This will give you the best printing quality.

You can then save and send to your printers – just let them know your final trim size.

Need some help adding bleed?

We are more than happy to help. We have a wide range of templates we can send over – or we can set a bespoke template up for your project. We also check all artwork when we get it, then we print a test copy and if it requires any finishing such as folding we run a test of that too.

If we spot a problem at any stage we'll let you know so you can correct it. Speak to our team of designers and print experts today to ensure you get the perfect job

 

 

 

How to design a Funeral Order of Service

Two Funeral Booklets

 

If you have found this page because someone close to you has died, we are sorry for your loss. We hope this guide may help you in planning and designing an order of service. A very helpful website is www.funeralguide.co.uk

 

Putting together a Funeral Order of Service is much more than just the order of the event. We'll take a look at what should the details that should be included, making it more personal, as well as the materials you should use.

Designing a Funeral Order of Service can be a difficult thing to do but it is also an opportunity to work together with close family and friends. Choosing images that best represent the person you are celebrating often leads to discussing memories and stories you may never have heard before. Talk about favourite poems, readings and hymns to find those that best express how you felt about the person.

 

It may not seem like a big thing in the midst of funeral planning, but the Funeral Order of Service is a unique keepsake. Often it is kept as a reminder of the day and for those who cannot attend, it is a connection to others who are mourning with them.

 

The Front Cover of a Funeral Order of Service

It is usually best to keep the front cover simple. Choose an image that focuses on the person being honoured and save group and family photos for the inner pages. Whilst funerals are almost always a sombre affair, the image you choose should reflect the person. When the booklet is picked up in years to come, the image should be one that evokes fond, happy memories.

The Details

  • Main photo
  • Full Name & Known/Nickname if different
  • Date of Funeral
  • Dates of Birth and Death
  • Location and Time
     

Outlining the Order of Events in a Funeral Order of Service

There are many different formats and the person leading the service will be able to guide you on the ceremony. Often you will be able to choose what to include and leave out but here is a general outline.

  • Entrance Music – Usually the name of the Music and the Artist or Composer.
  • Introduction – From the Minister/Celebrant or Lead Speaker.
  • Readings and Poems – Usually printed in full. This is for those who cannot attend, and is nice to have for memories.
  • Hymns – Printed in full so that everyone can join in.
  • Speakers – Usually named in order, close family and friends recalling memories and sharing stories.
  • Comittal and Blessings
  • Group Prayers if applicable.
  • Closing Music – Usually the name of the Music and the Artist or Composer.

 

 

The Back Page of a Funeral Order of Service

The final page usually includes an image, this is often a more playful or older image from when the person was younger.

Donations

You should put details of any preferred Charities for whom donations are being collected. This is often a Charity close to the heart or who may have cared for the person towards the end of their life.

Thank You

This is a perfect place to express your thanks to those who have attended and been involved in the service. As well as extending your wishes to those who are cannot attend, but are holding you in their thoughts.

The Wake

Details of the wake should be included on the back cover so that people know where they are expected to go, include the full address.

The Funeral Company

The Funeral company are often mentioned on the final page, although this is entirely at your discretion. It is a kind thing to do, especially if they have gone above what you expected of them.

 

 

Making a Funeral Order of Service Personal

Once you have included all the details you need for the ceremony you can look at making the booklet more personalised.

Images

Hopefully you will have a wide range of images. These could be arranged in a collage, utilising all available space and including shots from all ages and with many groups of people.

Timelines

Often we have been asked to help people display a timeline of their loved ones life. This often includes important dates with accompanying images. Birth, accomplishments, marriage, children etc.

Favourite Sayings, Verses or a Personal Note.

This is a lovely time to share the deceased's favourite sayings or even a short note from them to those whom they have left behind. You should include the things you want people to think of when remembering the person you are celebrating.

 

A Funeral Order of Service should be as unique as the person it is celebrating.

 

The Design of a Funeral Order of Service

Traditionally, Funeral Order of Services have been a single sheet of card folded in half to create 4 pages. Now that funerals have become much more bespoke and people have a much larger range of images they are more often 8 pages. Although, we often do booklets of over 20 pages depending on the type of funeral, religion and amount of content people wish to share.

The extra pages allow you to choose more images that represent a wider spectrum of the person's life and makes a wonderful keepsake.

Choosing a Style

It is best to choose a style and stick to it from the start. Think about the person you are creating it for and their style.

Traditional

Black plain or ornate borders on the cover, often with a religious symbol. Light, soft images of white flowers and softened edges on photos.

Modern

Bright colours, minimalist design, include things they loved such as flowers can be included

Team Colours

Many people follow football, rugby or cricket teams their entire lives and including their team colours can be a fitting tribute to their passion.


If you are struggling to make it look as polished as you would like, please get in touch and we can always help. From a a few tweaks to the full design.

 

The Print Options for a Funeral Order of Service

Choosing the Material for your Funeral Order of Service

There needs to be careful judgement here between lightweight paper which is most economical, or heavier paper and a card cover which will hugely increase the longevity and feels much higher quality.

Depending on the amount of pages we recommend:

4 Pages – 350gsm Card, in either Uncoated or Silk finish

8 Pages – 300gsm Card Cover and 150gsm Inners, in either Uncoated or Silk finish

16+ Pages – 250gsm Card Cover, 130gsm Inners, in either Uncoated or Silk finish

 

Black and White, or Colour?

There is no longer a large cost difference between black and white printing or colour printing unless you are printing a very large quantity. However the impact can be huge – especially with the beautiful, high resolution images now available.

Choosing Fonts

It is tempting to choose ornate, calligrapjhy style fonts when designing your Funeral Order of Service, however these can be very difficult to read. If you choose to use ornate fonts, use them sparingly – ideally just on the name on the front cover. The rest of the booklet should be in a clear easy to read font – ideally no smaller than 11 point.

Choosing Colours

Try to stick to a small colour palette, perhaps choose one accent colour from your main image and use alongside cream or grey. Too many bright colours can look garish if not designed with care.

 

Overview

It can be very difficult to stay organised and get everything done during a stressful time. Write a bullet point list and methodically work your way through. If you need other people to supply photo's or messages ask them as early as you can.

From a design perspective remember to:

Choose legible fonts for anything other than the name.

Keep the design simple and tidy so people focus on the photos.

Choose a photo for the front that focuses on the deceased and save group shots for the inner pages.

Ensure all info – dates, locations, contact numbers, have been double checked.

 

If you are finding it difficult please get in touch and we will look after the Funeral Order of Service for you. This can be done via phone, email or if you would like you can pop in to see us and feel the material yourself.

 

 

 

 

 

 

Is your marketing ready for the rebound?

It’s time to press play

With many companies having taken grants and loans, now is the best time to plan and budget for your post Covid19 marketing.
Life can’t go back to normal, it can only move forwards, so your marketing, like all other areas will need to adapt and grow.
 

How Will Marketing Adapt?

We believe marketing spend will move away from customer acquisition and skew heavily towards engaging existing customers. This is because they are likely to generate the most reliable, immediate profits.
 

 

So let’s take a look at what moving to targeted Customer Relations Marketing (CRM) might look like.

Marketing will need to become more personalised, fully engaging the customer. Moving away from mass mailings, marketing should be event triggered. Focusing on cross selling to existing customers and converting interested leads into loyal, repeat customers. This will work as an email, but the tangibility of direct mail will help cut through the hours of screen time your customers may have been facing.
 
Personalised print can come in many forms; a postcard with an incentive, luxury brochures for top tier customers, birthday offers and more. These are cost effective and easy to create at short notice.
 
The Data & Marketing Association reported that by using direct mail, customer response rate increased by 43% and almost 40% of people say they display direct mail they have received (Royal Mail).
 
Not to say other sectors should be ignored. Companies have seen a huge Social Media boost during lockdown, this has pushed them to improve that touchpoint, becoming more useful, authentic and visible. Use this to co-ordinate your campaigns, reinforce your brand on social media during your direct mail campaign.
 
With any recession or similar conditions there comes the rebound, people are relieved and hopeful and ready to spend. The most successful marketing will run cross channel, aligning direct mail with email marketing, social media and display advertising. Those who use their time now to engage should reap the biggest benefits.
 

Below are a range of ideas to engage existing customers and leads who may not have converted yet.

Why use Direct Mail for these?

Now of course, email may be best for cart follow ups, and buy again offers but for the rest, direct mail is perfect. For example "refer a friend", an email is great but unless used on opening is likely to be forgotten. A physical voucher on the the other hand will be stuck to a fridge or popped in a purse for later use. If you run a cafe it may be the difference between someone choosing you or not. Knowing they can pop in and grab a coffee half price using the voucher makes it much more tempting!

Let's have a look at some of the facts

  • 24% of people value something they can touch over just a visual like an email (Royal Mail).
  • With post down by over 2% on last year, your marketing has a better chance of standing out.
  • Since direct mail is tangible, it hangs around. More people are likely to see it than just the recipient
  • Email is easy to forget about because it’s just a number on a screen, but mail is unavoidable.
  • Even without personalisation direct mail has 29% median ROI (marketingcharts.com)

 

Other things to think about

As businesses re open, customers will want their concerns taken seriously. Yes, there will be sales to remove stock that hasn’t sold during lockdown. But after that we believe people will be far more willing to pay a premium to feel safer and also know staff are well treated.
 
Treating customers concerns as valid will need to be addressed. Whether this is social distancing in restaurants, non contact deliveries or increased cleaning procedures, make sure you show them how much you value them.

 

 

 

 

Social Distancing Signage – New Products

Social Distancing is the world's new word and it looks like it's here to stay for the forseeable, see how our new signage can help.

Corona Virus has changed the way we interact. And it’s likely to become the new normal even after lockdown ends.

I'm sure you've already read a million and two updates on government guidance so we'll keep it nice and concise here.

  • Use floor markings to encourange compliance with social distancing advice of 2 metres, especially where queuing/crowding is likely
  • Use clear signage to remind customers of social distancing measures and encourage them to follow the guidance

We have introduced a range of new products to help ensure you can meet this guidance

 

Anti-Slip Floor Stickers

Currently essential businesses are using all available signage to protect their workers and customers. As more businesses open we believe this will be more widespread. Use our new anti-slip floor stickers to encourage social distancing. These are great for clearly marking out area's where customers may be queuing and we find they are also an easy, non intrusive way of gently reminding people to keep the correct distance.

Easily placed these are perfect for increasing awareness in your business. They are also easy to remove, meaning whether social distancing lasts weeks or months after lockdown ends you can remove them when the time is right.

These come in a range of sizes and shapes. We can even custom cut them to the shape of your logo or text.

We haven't had a chance to get these up on the website yet, so pop us an email with any requirements and we'll get straight back to you.

 

Pull Up Banners

Pull Up Banners are lightweight, easy to assemble and great for attracting attention. Use them to outline your social distancing guidelines, draw customers attention to online ordering, or to certain products. All banners are 2 metres tall and we have a range of widths, from 800mm to 2.9m wide.

Pull up banners work brilliantly where you have limited space. Or where you have no "fixings" as they are free standing.

Pull Up Banners are incredibly straightforward to put and and put down you can take them anywhere, move them to any location. You will also recieve a free padded carry case to keep the banner in when not in use, or travelling.

 

Posters

We have our existing range of Posters available. We are also offering fully encapsulated/laminated posters which are wipe clean, perfect for washroom and kitchens.

In sizes ranging from A4 – A0 plus bespoke sizes, you can choose almost anything.

Encourage customers and staff to follow social distancing guidelines using clear signage.

 

Static Cling Posters

Stick them up, and peel them off when you are finished with them. No mess, no adhesive, no worries!

Window Stickers adhere usng static energy, made from polypropylene they are water and sunlight resistant making them incredibly durable. Perfect for displaying offers, or for encouraging customers to shop online where available.

We have customers using window stickers to let people know they are still open and available online or by phone, even when their shop is closed to the public.

We offer a range of sizes and shapes and you can choose whether your artwork will be visible on the inside or the outside. These can also be transparent or on a white / coloured background

We haven't had a chance to get these up on the website yet, so pop us an email with any requirements and we'll get straight back to you.

 

Hope you're all keeping well

 

All the best, Cty Printing Team

A small purchase can make a big difference

Purchasing from small a businesses

We've discussed how we can support small businesses around us when they re-open.

  • We will be instigating "Food Fridays" where we have a company lunch from one of the small stalls at the food market local to us each week.
     
  • We also have a local fruit stall so will be buying from there for our office snacks.
  • We will also be offering discounts on leaflets and promotional material to small local businesses who may be struggling after having to close.

Have you thought about the changes you might make?

 

Like many of you we’re a small company. Corona Virus will hit us all hard.
Bigger companies can weather this but the smaller ones might not.

 
Unlike the big companies we don't print hundreds of jobs at once. Each and every job is run individually – your job gets all the attention that it deserves. This also means that we’re much more likely to notice spelling errors, colour issues or even finishing problems – before we start. Meaning that you get a better finished job, stressfree.
 
Your job matters to us and we appreciate all the work you send us.
 

                                                                                                                                 

 

 
We know things are tough right now and we’ll help in any way we can. We are more than happy to print and hold stock, sending out small (or large) batches direct to your staff, as and when needed.

 

 

What type of booklet binding should you choose?

What type of booklet binding should you use?

“Booklet” covers any print item with more than 8 pages that needs to be bound together.
These are three most popular, effective ones we offer at City Printing, plus a special one!
 

Saddlestitch (AKA stapled or F/S/T)

Our most economical binding, used for anything from 8 pages usually to a maximum of 64 pages (depending on paper type and quantity). Large sheets (spreads) are collated into reading order, creased or folded in the centre and then stapled on the fold in two places – like a standard magazine.

Mostly used for magazines, newsletters, company brochures, reports and marketing.

 

Wire Binding (AKA Wiro)

A metal wire is used to hold single sheets together, this type of binding can be used for anything from 8 pages to hundreds.

These are not as secure as PUR books but Wire Bound books lay completely flat when open and for this reason they are often used for workbooks, presentations, colouring books and cookbooks.

You can also choose from a wide range of colours of wires to complement your document

 

Perfect Binding (AKA Paperback or PUR)

These are paperback books and are generally used for longer documents, or if you need something that looks more impressive.

PUR books have a cover wrapped around a block of inner pages with a square spine, depending on thickness this means you can print on the spine.

PUR glue is incredibly strong and flexible so you can trust it to keep all the pages securely in place.

These are perfect for publishing your first book, cookbooks, reports, photography books, dissertations and tender documents.

 

Hardback Books (AKA CaseBound)

Casebound books are for special documents, these have the same binding as Perfect Bound books but with a hard cover. If you want to impress, casebound books are perfect!

 

If you want to upgrade your booklets

You can increase the thickness of the covers and choose from a whole host of options, including laminate, digital or traditional foil, spot UV and many others.

 

Which is best for my document?

At City Printing we offer all options and will discuss the purpose of your booklet with you before advising on which binding it would be best suited. We offer booklets from A6 to A3 depending on binding.

You can take a look at our options and get a quote on our website

 

Common Design and Print Queries

Common Design and Print Queries Answered

We see a lot of the same issues, they may only seem small but they can have a big effect on the end product. Artwork that is set up at the wrong size, no bleed and using RGB are our top issues but they're all pretty easy to avoid if you follow the tips below.
 
Bleed

 

Digital print moves slightly and trimming large stacks of print isn't 100% accurate. So we print on larger sheets and cut down to size to ensure your colour/image goes all the way to the edge. Print standard is 3mm extra of your background colour/image on all edges this ensures no white lines on your final product once trimmed.
If you need help with this we have templates for almost all products on our website.
 

 

 

 

 

 

 

 

 

Colour Mode

 

Screens use RGB (Red, Green, Blue) so if you're designing a web banner or an Instagram advert it's perfect. However if you are designing printed material you'll need to use CMYK (Cyan, Magenta, Yellow, Black) as these are the four colours used for standard printing.
Anything you send over to us in RGB will be converted and your artwork may end up looking a lot darker than you expected, so it's best to start off in the right colour mode!
 
 
 
 
 
 
 
 
 
Document Sizes

 

We have a large range of templates on our website – and if we don't have the one you want we'll be happy to set it up for you.
Setting it up correctly to start with is easy to do and will save lots of issues later on. Whilst we can scale A sizes – i.e A4 to A5, if the dimensions are wrong we won't be able to scale it to fit, meaning you have to go right back to the drawing board.
It's also a good idea to check your resolution, this is especially important in Photoshop, the standard is 300dpi at full size for print. For web the standard is just 72dpi – this won't look good printed!
 

 

 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
For further information on how City Printing Ltd can assist with your design,
print or even offer advice, please visit our website:
www.cityprintingltd.co.uk
or contact
Michael: 020 7561 6600 or email: michael@cityprinting.co.uk