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Getting your business ready for the Christmas Season during Covid19

Red Poster in business window saying "Come in we're open"

The impact of Covid19 has been huge on all business this year. We know it's going to have an effect on Christmas. There's bound to be last minute changes from the government. So how can you as a business owner, prepare your marketing and events for the best return?

Whilst we are currently in the midst of a lockdown, there are things you can be putting in place for opening on the 2nd December.

Sales

For businesses that can afford to do so, this Black Friday (27th November) you can choose to offer discounts on products. Or even better offer them on subscription products.

You should be gearing everything towards building customer loyalty. Choose items that will increase their lifetime spend with you, rather than a one off purchase.

If you do choose to offer discounts on “one off buys” now is a great time to really get into targeted marketing. Follow the purchase up with an email saying thank you. Make sure the email includes related products you think they may be interested in, or a further discount on linked products.

Supporting Small Business

For smaller businesses this year, you can join in with Small Business Saturday, something we personally LOVE.
This is held the weekend after Black Friday, on the 5th December. Supported by American Express and in its eighth year in the UK.

Last year an estimated £800m was spent in small businesses across the UK on Small Business Saturday. With a record turnout of 17.6 million people choosing to shop small on the day.

People are encouraged to spend local, supporting small businesses in their area. Some businesses offer discounts, but you don’t have to – this is about support for businesses in the local community.

Preparing Physical Shops

The usual rush of Boxing Day Sales is going to need a rethink! This year the focus will be on making customers feel safe.

Ensure you have clear signage to create one way systems and posters to remind customer to wear face masks and social distance. Think about how you will limit numbers in your shop.

But wait, if you limit numbers, how will everyone get their shopping done?

Many clients we work with will be extending their hours during December to make it easier for their customers. Large window stickers are perfect for advertising new opening hours, they’re also easily removable.

If you will require a queuing system then floor stickers or tape is the best way to encourage social distancing. Long lasting, but easy to take up when you are finished with them. (Pop us an email if you need help with this)


What will be important to your customers this year

Well, lets be honest, it’s going to depend on what is, and isn’t allowed.

For some people the focus is going to be on spending time with family they may not have seen for months, due to lockdown or shielding. For others they’ll be continuing to shield. Working on your digital presence and helping them enjoy time virtually with family is going to be important.

Gifts are likely to be more thoughtful and many people are focused on small businesses. There has been a backlash against bigger businesses who were not responsive to the pandemic.  

With many people losing jobs and living on reduced incomes they may appreciates sales pre Christmas. However if you sell Business to Business beware. Many companies are still struggling with bringing staff back from furlough. Without the confidence of knowing what January will bring, they may be reluctant to make big purchases. Hitting them with big sales tactics may be less important than taking time to talk to them. Discuss how you could be helping and collaborating to ensure you both have a better year next year.

Ensure your Digital presence is perfect

Ecommerce websites hit their highest ever traffic over the summer. Ensure your website can cope, your products are ready to send and your packaging is good to go (see more on packaging here).

Think about what you can offer online.

We’ve worked on a project with a local bar, putting together wine tasting packages to be sent out, with the group tasting held virtually. As well as an event for a cook-a-long dinner – with all ingredients supplied.

Keeping your clients up to date via social media is so important. Whether you have new products, different opening hours or sales – social media is where they’re likely to find out about it first. It’s also where they’re likely to complain or congratulate you. So make sure any staff looking after the accounts are well briefed on how to interact with customers.

Supporting Local.

One ‘benefit’ of Covid19 has been the huge increase in community spirit. Local and small businesses have worked hard to diversify, open extra hours and help those in need. YouGov statistics show that as a result of coronavirus, 64% of people want to support local businesses and buy local products. With women being even more likely to shop within their community (70%). 

Use window graphics, posters, flags, and leaflet campaigns to let your community know you are open for business. We’ve see an increase in the ROI for leaflet drops during lockdown. We believe this is due to people being at home more, being more likely to read physical mail due to screen fatigue and being more open to shopping locally. (You can read more about it here)

We mentioned targeted marketing earlier. Tying into this is a return to loyalty cards or points systems – used well by many coffee shop chains. They boost brand loyalty – great for you, and they reduce costs for customers – great for them!

One of our best marketing campaigns is always our Personalised Christmas Cards. These are sent out to all clients to say thank you, they often contain a discount for the new year too.

We know this Christmas Season is going to be different, but being prepared now will get your business in the best place to manage it. Keep your customers and staff safe, your online presence updated and if you have a physical shop – make sure it shouts “OPEN”

 

Images of the City Team

 

 

Social Distancing Signage – New Products

Social Distancing is the world's new word and it looks like it's here to stay for the forseeable, see how our new signage can help.

Corona Virus has changed the way we interact. And it’s likely to become the new normal even after lockdown ends.

I'm sure you've already read a million and two updates on government guidance so we'll keep it nice and concise here.

  • Use floor markings to encourange compliance with social distancing advice of 2 metres, especially where queuing/crowding is likely
  • Use clear signage to remind customers of social distancing measures and encourage them to follow the guidance

We have introduced a range of new products to help ensure you can meet this guidance

 

Anti-Slip Floor Stickers

Currently essential businesses are using all available signage to protect their workers and customers. As more businesses open we believe this will be more widespread. Use our new anti-slip floor stickers to encourage social distancing. These are great for clearly marking out area's where customers may be queuing and we find they are also an easy, non intrusive way of gently reminding people to keep the correct distance.

Easily placed these are perfect for increasing awareness in your business. They are also easy to remove, meaning whether social distancing lasts weeks or months after lockdown ends you can remove them when the time is right.

These come in a range of sizes and shapes. We can even custom cut them to the shape of your logo or text.

We haven't had a chance to get these up on the website yet, so pop us an email with any requirements and we'll get straight back to you.

 

Pull Up Banners

Pull Up Banners are lightweight, easy to assemble and great for attracting attention. Use them to outline your social distancing guidelines, draw customers attention to online ordering, or to certain products. All banners are 2 metres tall and we have a range of widths, from 800mm to 2.9m wide.

Pull up banners work brilliantly where you have limited space. Or where you have no "fixings" as they are free standing.

Pull Up Banners are incredibly straightforward to put and and put down you can take them anywhere, move them to any location. You will also recieve a free padded carry case to keep the banner in when not in use, or travelling.

 

Posters

We have our existing range of Posters available. We are also offering fully encapsulated/laminated posters which are wipe clean, perfect for washroom and kitchens.

In sizes ranging from A4 – A0 plus bespoke sizes, you can choose almost anything.

Encourage customers and staff to follow social distancing guidelines using clear signage.

 

Static Cling Posters

Stick them up, and peel them off when you are finished with them. No mess, no adhesive, no worries!

Window Stickers adhere usng static energy, made from polypropylene they are water and sunlight resistant making them incredibly durable. Perfect for displaying offers, or for encouraging customers to shop online where available.

We have customers using window stickers to let people know they are still open and available online or by phone, even when their shop is closed to the public.

We offer a range of sizes and shapes and you can choose whether your artwork will be visible on the inside or the outside. These can also be transparent or on a white / coloured background

We haven't had a chance to get these up on the website yet, so pop us an email with any requirements and we'll get straight back to you.

 

Hope you're all keeping well

 

All the best, Cty Printing Team

A small purchase can make a big difference

Purchasing from small a businesses

We've discussed how we can support small businesses around us when they re-open.

  • We will be instigating "Food Fridays" where we have a company lunch from one of the small stalls at the food market local to us each week.
     
  • We also have a local fruit stall so will be buying from there for our office snacks.
  • We will also be offering discounts on leaflets and promotional material to small local businesses who may be struggling after having to close.

Have you thought about the changes you might make?

 

Like many of you we’re a small company. Corona Virus will hit us all hard.
Bigger companies can weather this but the smaller ones might not.

 
Unlike the big companies we don't print hundreds of jobs at once. Each and every job is run individually – your job gets all the attention that it deserves. This also means that we’re much more likely to notice spelling errors, colour issues or even finishing problems – before we start. Meaning that you get a better finished job, stressfree.
 
Your job matters to us and we appreciate all the work you send us.
 

                                                                                                                                 

 

 
We know things are tough right now and we’ll help in any way we can. We are more than happy to print and hold stock, sending out small (or large) batches direct to your staff, as and when needed.

 

 

Social distancing affecting Jewish Charities, how can we help

The world is being thrown into chaos, countries have closed their borders, flights, holidays and travel has been disrupted, if not cancelled. For many Jewish Charities we work with this will be causing havoc, with Pesach being celebrated on the 8th April / 15th Nissan.

 

At City Printing Ltd, we understand the impact Corona Virus will have on Jewish Charities and Organisations and we are determined to help you through to more stable times. Whilst Dinners, Events and gatherings are being cancelled, we know that life must go on, and sorely needed funds must be raised. To do this, you must be able to publicise as effectively as possible.

 

We are more than happy to arrange video meetings, post out samples and brainstorm ideas or projects to help you find your way to success in these difficult times.

 

We have worked with clients over the last week whose events have been cancelled, giving them the best opportunity to raise funds. Creating new, personalised campaigns and posting these out with the beautiful brochures, appeals and marketing materials. Everything that would have been in pride of place at the event – these clients are seeing a huge return on their campaign.

 

From design and print, through to full mail fulfilment, we have you covered.

 

We wish you all the very best during this challenging time, we are very much all in this together and we will do our utmost to help in any way that we can.

 

Pop us an email to see if we can help Michael@cityprinting.co.uk