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Talk to us about Christmas Menu Printing

Christmas Menu Printing

It looks like Christmas events might be able to go ahead this year, but with fewer guests. We think this gives restaurants more scope to impress. Make your tables look beautiful and festive with our stunning Christmas menu printing, bespoke name cards and add digital foiling for the "wow factor".

Covid Safe Menus

Menus have been a tricky issue and the easiest option is a disposable menu.  Our Christmas menus can be place settings, or be folded, include gold foiling and belly bands. 

Flat Menus

A larger flat menu can also double as a festive place setting.

What to add to your Christmas Menu Printing to make it special:

  • Pre booked tables for Christmas Dinner? Why not add your guests names to the menus.

  • Add colouring options to children's menus

  • Add beautiful Digital Foiling to really make them stand out

A3 Menus printed single sided                

A3 Menus printed single sided with foil

50 from £25 50 from £45
100 from £35 100 from £60
250 from £60 250 from £85

Folded Menus

Folded menus give you a larger area to share your offerings as well as creating a stunning cover page. You can also use the back cover to promote any events you may have happening on New Years Eve or in the New Year.

Belly Bands

These are slim strips of paper, usually either in a translucent material or printed with a festive message that are wrapped around your menu to make customer feel like they are opening a present. These can be sealed with a hidden glue dot or a branded sticker.

Digital Gold Foiling

Gold foiling can be added to restaurant menus, belly bands or even stickers. The metallic elements really catch the eye and add luxury. Use gold foiling for your logo, to add baubles to a christmas tree or adding a glitter effect to a snowy scene. Talk to us about how best to utilise foiling. Also available in standard colours of Silver, Copper, Rose Gold. Or we can find a foil to match your branding whether it be purple, blue or bright orange.

Related Products

Christmas menu tent cards Gold and White custom Coasters Navy Menu with Christmas Menu

Tent Cards
10 Customised DL triangular tent cards supplied with double-sided tape for easy assembly are only £35. Or 20 for just £50

Drinks Coasters
50 Customised coasters with rounded corners on 400gsm board can be ordered for £30

Posters
5 A3 Customised Posters on Premium Stock will cost just £8. Or 10 for £12.

We can supply templates, print from your designs or create something for you – get in touch now

The prices shown are exclusive of VAT.

 

Images of the City Team

What is bleed? Why add bleed? How to add bleed?

Bleed, how, when, and why to use it. lots of business cards on a sheet

Many customers get frustrated when asked to supply files with bleed, they feel it is too technical and unecessary. However, it is incredibly important if you want a job that looks good once trimmed.

Any poster or flyer you have seen with text far too close to the edge, has probably been supplied without bleed.

What is bleed

Bleed is an area of (usually) 3mm on each side of your artwork that is cut off after printing. Your artwork should be extended to cover this area. Below you can see an image showing the extended area, the final artwork size and the cut line. Anything important should be kept a minimum of 5mm inside the cut line to give a professional finish.
Bleed area and cutting lines on printed business card

Why add bleed

Adding bleed ensures that any movement when printing doesn't leave your final product with unsightly white edges. There can be up to a 3mm tolerance on some printing machines!
 
This extra overprint allows your print to go right to the edge of the page. The majority of print machines cannot print to the edge, so we print on oversize sheets and then trim down to the finished size.
 

How to add bleed

Adding bleed is easier in some programs than others.

Indesign & Illustrator

Both are very user friendly when it comes to setting up for print. Open a new document and once you have set your page size move down to the bottom of the "document set up" screen and you will see
>Margins and >Bleed in Indesign and >Bleed only in Ilustrator.Showing Page size, Margin and bleed set up in indesign

Margin (Indesign only)

Depending on what you are designing your margin should be set anywhere from 5mm upwards. For smaller items like business cards 5mm is fine. For leaflets, posters and brochures we advise a minimum of 8mm. For booklets you may want to set up "facing pages' and make the margin on the inner slightly larger to allow for the binding edge. This is especially important on wirobinds or perfect binds.

Document set up boxes for Margins and Bleeds

Bleed

Bleed should always be set as a minimum of 3mm on all edges.

When you create your new document and enter your page size, add 3mm all around using the bleed box.

Always check with your printer what their preferred bleed size is. For examples on banners and signage it could be up to 25mm.

It is a good idea to save this as a preset if you will be creating more artwork at the same size in the future.

If you have already started your artwork don't worry, you can still amend this.

Choose "document set up" under the File menu and go through the steps above. Then as long as you have the guides set to show (you can change this under the view menu) you should clearly be able to see the margin and bleed guides as below.

Business Card Set up Bleed, Cut line, Margin

Saving your file

 

Export as a high resolution pdf and ensure the boxes for bleed are ticked.

Photoshop

Photo shop doesn't have the same set up options as the above. The easiest way to add your bleed area is to add 6mm to the height and the width of your document – giving you 3mm bleed area on each side. It is very important to use guides when working like this as it is easy to forget about the bleed and margin area. We suggest setting guides at 3mm in from each edge (bleed) and then 8mm in from each edge to give you a 5mm margin area.

In Photoshop you need to ensure your document is set up as CMYK and at 300dpi at full size. This will give you the best printing quality.

You can then save and send to your printers – just let them know your final trim size.

Need some help adding bleed?

We are more than happy to help. We have a wide range of templates we can send over – or we can set a bespoke template up for your project. We also check all artwork when we get it, then we print a test copy and if it requires any finishing such as folding we run a test of that too.

If we spot a problem at any stage we'll let you know so you can correct it. Speak to our team of designers and print experts today to ensure you get the perfect job

 

 

 

How to design a Funeral Order of Service

Two Funeral Booklets

 

If you have found this page because someone close to you has died, we are sorry for your loss. We hope this guide may help you in planning and designing an order of service. A very helpful website is www.funeralguide.co.uk

 

Putting together a Funeral Order of Service is much more than just the order of the event. We'll take a look at what should the details that should be included, making it more personal, as well as the materials you should use.

Designing a Funeral Order of Service can be a difficult thing to do but it is also an opportunity to work together with close family and friends. Choosing images that best represent the person you are celebrating often leads to discussing memories and stories you may never have heard before. Talk about favourite poems, readings and hymns to find those that best express how you felt about the person.

 

It may not seem like a big thing in the midst of funeral planning, but the Funeral Order of Service is a unique keepsake. Often it is kept as a reminder of the day and for those who cannot attend, it is a connection to others who are mourning with them.

 

The Front Cover of a Funeral Order of Service

It is usually best to keep the front cover simple. Choose an image that focuses on the person being honoured and save group and family photos for the inner pages. Whilst funerals are almost always a sombre affair, the image you choose should reflect the person. When the booklet is picked up in years to come, the image should be one that evokes fond, happy memories.

The Details

  • Main photo
  • Full Name & Known/Nickname if different
  • Date of Funeral
  • Dates of Birth and Death
  • Location and Time
     

Outlining the Order of Events in a Funeral Order of Service

There are many different formats and the person leading the service will be able to guide you on the ceremony. Often you will be able to choose what to include and leave out but here is a general outline.

  • Entrance Music – Usually the name of the Music and the Artist or Composer.
  • Introduction – From the Minister/Celebrant or Lead Speaker.
  • Readings and Poems – Usually printed in full. This is for those who cannot attend, and is nice to have for memories.
  • Hymns – Printed in full so that everyone can join in.
  • Speakers – Usually named in order, close family and friends recalling memories and sharing stories.
  • Comittal and Blessings
  • Group Prayers if applicable.
  • Closing Music – Usually the name of the Music and the Artist or Composer.

 

 

The Back Page of a Funeral Order of Service

The final page usually includes an image, this is often a more playful or older image from when the person was younger.

Donations

You should put details of any preferred Charities for whom donations are being collected. This is often a Charity close to the heart or who may have cared for the person towards the end of their life.

Thank You

This is a perfect place to express your thanks to those who have attended and been involved in the service. As well as extending your wishes to those who are cannot attend, but are holding you in their thoughts.

The Wake

Details of the wake should be included on the back cover so that people know where they are expected to go, include the full address.

The Funeral Company

The Funeral company are often mentioned on the final page, although this is entirely at your discretion. It is a kind thing to do, especially if they have gone above what you expected of them.

 

 

Making a Funeral Order of Service Personal

Once you have included all the details you need for the ceremony you can look at making the booklet more personalised.

Images

Hopefully you will have a wide range of images. These could be arranged in a collage, utilising all available space and including shots from all ages and with many groups of people.

Timelines

Often we have been asked to help people display a timeline of their loved ones life. This often includes important dates with accompanying images. Birth, accomplishments, marriage, children etc.

Favourite Sayings, Verses or a Personal Note.

This is a lovely time to share the deceased's favourite sayings or even a short note from them to those whom they have left behind. You should include the things you want people to think of when remembering the person you are celebrating.

 

A Funeral Order of Service should be as unique as the person it is celebrating.

 

The Design of a Funeral Order of Service

Traditionally, Funeral Order of Services have been a single sheet of card folded in half to create 4 pages. Now that funerals have become much more bespoke and people have a much larger range of images they are more often 8 pages. Although, we often do booklets of over 20 pages depending on the type of funeral, religion and amount of content people wish to share.

The extra pages allow you to choose more images that represent a wider spectrum of the person's life and makes a wonderful keepsake.

Choosing a Style

It is best to choose a style and stick to it from the start. Think about the person you are creating it for and their style.

Traditional

Black plain or ornate borders on the cover, often with a religious symbol. Light, soft images of white flowers and softened edges on photos.

Modern

Bright colours, minimalist design, include things they loved such as flowers can be included

Team Colours

Many people follow football, rugby or cricket teams their entire lives and including their team colours can be a fitting tribute to their passion.


If you are struggling to make it look as polished as you would like, please get in touch and we can always help. From a a few tweaks to the full design.

 

The Print Options for a Funeral Order of Service

Choosing the Material for your Funeral Order of Service

There needs to be careful judgement here between lightweight paper which is most economical, or heavier paper and a card cover which will hugely increase the longevity and feels much higher quality.

Depending on the amount of pages we recommend:

4 Pages – 350gsm Card, in either Uncoated or Silk finish

8 Pages – 300gsm Card Cover and 150gsm Inners, in either Uncoated or Silk finish

16+ Pages – 250gsm Card Cover, 130gsm Inners, in either Uncoated or Silk finish

 

Black and White, or Colour?

There is no longer a large cost difference between black and white printing or colour printing unless you are printing a very large quantity. However the impact can be huge – especially with the beautiful, high resolution images now available.

Choosing Fonts

It is tempting to choose ornate, calligrapjhy style fonts when designing your Funeral Order of Service, however these can be very difficult to read. If you choose to use ornate fonts, use them sparingly – ideally just on the name on the front cover. The rest of the booklet should be in a clear easy to read font – ideally no smaller than 11 point.

Choosing Colours

Try to stick to a small colour palette, perhaps choose one accent colour from your main image and use alongside cream or grey. Too many bright colours can look garish if not designed with care.

 

Overview

It can be very difficult to stay organised and get everything done during a stressful time. Write a bullet point list and methodically work your way through. If you need other people to supply photo's or messages ask them as early as you can.

From a design perspective remember to:

Choose legible fonts for anything other than the name.

Keep the design simple and tidy so people focus on the photos.

Choose a photo for the front that focuses on the deceased and save group shots for the inner pages.

Ensure all info – dates, locations, contact numbers, have been double checked.

 

If you are finding it difficult please get in touch and we will look after the Funeral Order of Service for you. This can be done via phone, email or if you would like you can pop in to see us and feel the material yourself.

 

 

 

 

 

 

What type of booklet binding should you choose?

What type of booklet binding should you use?

“Booklet” covers any print item with more than 8 pages that needs to be bound together.
These are three most popular, effective ones we offer at City Printing, plus a special one!
 

Saddlestitch (AKA stapled or F/S/T)

Our most economical binding, used for anything from 8 pages usually to a maximum of 64 pages (depending on paper type and quantity). Large sheets (spreads) are collated into reading order, creased or folded in the centre and then stapled on the fold in two places – like a standard magazine.

Mostly used for magazines, newsletters, company brochures, reports and marketing.

 

Wire Binding (AKA Wiro)

A metal wire is used to hold single sheets together, this type of binding can be used for anything from 8 pages to hundreds.

These are not as secure as PUR books but Wire Bound books lay completely flat when open and for this reason they are often used for workbooks, presentations, colouring books and cookbooks.

You can also choose from a wide range of colours of wires to complement your document

 

Perfect Binding (AKA Paperback or PUR)

These are paperback books and are generally used for longer documents, or if you need something that looks more impressive.

PUR books have a cover wrapped around a block of inner pages with a square spine, depending on thickness this means you can print on the spine.

PUR glue is incredibly strong and flexible so you can trust it to keep all the pages securely in place.

These are perfect for publishing your first book, cookbooks, reports, photography books, dissertations and tender documents.

 

Hardback Books (AKA CaseBound)

Casebound books are for special documents, these have the same binding as Perfect Bound books but with a hard cover. If you want to impress, casebound books are perfect!

 

If you want to upgrade your booklets

You can increase the thickness of the covers and choose from a whole host of options, including laminate, digital or traditional foil, spot UV and many others.

 

Which is best for my document?

At City Printing we offer all options and will discuss the purpose of your booklet with you before advising on which binding it would be best suited. We offer booklets from A6 to A3 depending on binding.

You can take a look at our options and get a quote on our website

 

Common Design and Print Queries

Common Design and Print Queries Answered

We see a lot of the same issues, they may only seem small but they can have a big effect on the end product. Artwork that is set up at the wrong size, no bleed and using RGB are our top issues but they're all pretty easy to avoid if you follow the tips below.
 
Bleed

 

Digital print moves slightly and trimming large stacks of print isn't 100% accurate. So we print on larger sheets and cut down to size to ensure your colour/image goes all the way to the edge. Print standard is 3mm extra of your background colour/image on all edges this ensures no white lines on your final product once trimmed.
If you need help with this we have templates for almost all products on our website.
 

 

 

 

 

 

 

 

 

Colour Mode

 

Screens use RGB (Red, Green, Blue) so if you're designing a web banner or an Instagram advert it's perfect. However if you are designing printed material you'll need to use CMYK (Cyan, Magenta, Yellow, Black) as these are the four colours used for standard printing.
Anything you send over to us in RGB will be converted and your artwork may end up looking a lot darker than you expected, so it's best to start off in the right colour mode!
 
 
 
 
 
 
 
 
 
Document Sizes

 

We have a large range of templates on our website – and if we don't have the one you want we'll be happy to set it up for you.
Setting it up correctly to start with is easy to do and will save lots of issues later on. Whilst we can scale A sizes – i.e A4 to A5, if the dimensions are wrong we won't be able to scale it to fit, meaning you have to go right back to the drawing board.
It's also a good idea to check your resolution, this is especially important in Photoshop, the standard is 300dpi at full size for print. For web the standard is just 72dpi – this won't look good printed!
 

 

 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
For further information on how City Printing Ltd can assist with your design,
print or even offer advice, please visit our website:
www.cityprintingltd.co.uk
or contact
Michael: 020 7561 6600 or email: michael@cityprinting.co.uk
 

 

 

Targeted Marketing, make it personal

Targeted Marketing- Make it Personal

Targeted marketing is one of the most important sectors in digital marketing. It involves capturing data and using it to attract the right clients, while ensuring you promote the right products at the right customers, at the right time.

Unsurprisingly, print is heading the same way. If you need printed products for targeted marketing, City Printing can be your go-to company for a wide range of customised printed products, including booklets, brochures, stationery and leaflets.

Digital printing and online data-gathering are coming together, with personalisation growing in importance as markets become more crowded.

You’ve collected your data and you know what your clients want. Now you need to print personalised brochures or leaflets that serve the purpose. This can be hugely profitable. Sending out personalised mailings can give up to a 25% higher ROI than a standard, generalised mailout. (Romax 2018)

How to use that data in your print marketing materials

Digital print technology has made personalisation much easier, in a way that traditional printing never could. With the ability to print different text or even images on each sheet, you can make something truly bespoke for your customer.

From your supplied database City Printing can use variable data to print fully personalised mailings, which are also perfect for weddings. We can even offer personalised digital foiling, which is perfect for invites.

One of the simplest ways to introduce personalisation to your range of marketing tools is to look back at your clients previous buying history and send out targeted marketing that follows on from that.

For example, if your client has bought a new sofa from you, why not send out a direct mail 'thank you letter' that tells them about furniture protection you also offer, or has a discount code included for them to use on certain items such as cushions or footstools.

Rather than 'pot luck' you are basing your offer on something you know is relevant to them. This gives a much higher chance of your customer making another investment.

 

How could targeted marketing with printed material work for you?

Spend Levels

We have clients who split their databases by spend levels and offer different levels of discount based on this to each section. This works best on customers whom you have built up a history with, but you could always send out a survey to gain your first round of data.

Client Personalisation

We worked on a campaign with a car manufacturer in which they were offering different upgrades to customers with lease cars. They held a lot of data on their clients and we were able to produce brochures that were fully personalised to each client. For example, the client's name was used throughout, the front cover showed an image of their current car and the centre spread showed the model they thought the customer would mostly likely choose. They integrated this well with links to digital video tours and personalised offers.

 

 

 

 

Digital Foiling…. all that glitters

If you want to help your print stand out, we’ve added digital foiling to our services

We have always offered traditional foiling, which involves heat pressing foil onto card leaving a slightly debossed, textured element. It works well on thick uncoated and textured card and looks very luxurious.

 

We can now also offer digital foiling, unlike traditional foiling this does not require plates to be made or a very expensive set up. Digital foiling is created using print. This makes the cost much lower and allows many different applications. It works best on smooth laminated card.

 

It differs in that it is smooth and flat and it works by heat bonding the foil to printed toner.  This means every single foiled print could be different if required, something that would be almost impossible with traditional foil.

 

Our most popular colours are gold, copper, rose gold and silver but we can supply this is almost any colour needed.

 

Pop us an email if you would like help setting your files up or you would like some samples.


Make an enquiry here

Digital Foiling

 

 

 

5 Effective Ways to Organise Your Paperback Book for Publication

Organising the text in an easy to understand way is essential if you want to create a readable paperback or perfect binding book. Our print service in London provides lots of options for your paperback book, but you should also consider these tips on organising the text.


Paper back books

Tips for Organising Your Book

1. Page numbers: Most perfect binding books and booklets will include page numbers, which may need to start after the title pages. They are usually centred or placed at the outer corner near the top or bottom of the page. Make sure that you get the page numbers right if you’re writing the contents or an index.

2. Chapters: Breaking the text up into chapters or sections can make it easier for readers to navigate a long text. It is particularly important if you want to be able to direct readers to specific sections or if they are likely to be dipping in and out rather than reading through the entire book in order.

3. Contents Page: Adding a contents page to the front is a good idea, especially for non-fiction texts. It will enable people to check what is included and to find specific sections quickly.

4. Index: An index can be an important tool for readers of non-fiction texts. It is usually placed right at the end of the book and should contain all of the terms that readers are likely to search for.

5. Special Sections: Sometimes it can be helpful to divide the text up into different sections of the page or book so that it is easier to find or understand. You might want to include an image section with all of the photos and illustrations in one place rather than spread throughout the perfect binding book. You could also use boxes or borders to separate different elements of the text within the pages, for example to add figures or definitions of key words alongside the main body of the text.

If you need any more advice on organising your text or help designing your perfect binding book, then get in touch with our print and design experts in London.

A Complete Guide to Brochure Printing

A Complete Guide to Brochure Printing

Colour picking


The internet has opened many new doors with regards to marketing techniques, and its impact on marketing strategies in recent years certainly can’t be ignored.  However, it has failed to force print marketing media – brochures in particular – into the pages of history.  The reason for this is simple; print is memorable.


The downside to electronic marketing, ironically, lies in its immense popularity.  With so many companies choosing to market themselves digitally, it becomes hard to stand out.  And, similarly, consumers become so bombarded by electronic media that they tend to find it forgettable, purely as a result of the amount of media they encounter in a single day.


Brochures, on the other hand, represent a less disposable form of marketing.  The impact created by a beautifully designed brochure, and produced by leading brochure printers, is second to none and can be responsible for a lasting impression that goes on to create sales.  


So, if you want to have your business stand out and be equated with the quality and craftsmanship of your print marketing media, brochures are certainly the right choice for your next campaign.  But, before we explore the ingredients of an expertly designed brochure, let us first look at why brochures are still important marketing media.

 

Printers meeting table

 
Why Brochures Are Still Relevant in the Digital Age


Online marketing has become popular because of its immense reach, which certainly counts towards its strengths.  But brochures have strengths of their own which online media simply can’t match.  The following factors are responsible for keeping brochures at the forefront of relevancy in terms of marketing media:


1. Brochures are More Memorable

Unfortunately, statistics are a little on the shy side when it comes to the effectiveness of print media campaigns.  But this is probably only as a result of the fact that online analytics are far easier to access and are thus the stars of the statistics game.  However, it is well-known that print media finding their way into the hands of consumers works well for marketing.
When compared to digital media, brochures have a better chance of being kept.  Deleting an email is all-too-easy, but the act of throwing away a brochure requires more effort, making the brochure that much more memorable, and that much more effective.


2. Brochures Have a Lasting EffectBrochures display

Because they’re harder to dispose of, brochures tend to be kept by their recipients.  And, as such, each time the holder sees the brochure – stuck to their fridge, lying on their desk or possibly in that desk’s drawer – they are reminded of your company.  This visibility is crucial for top-of-mind marketing.  In essence, a brochure is like an ongoing email marketing campaign, yet is far more refined in its subtlety.  


3. Brochures Automatically Target Audiences

Speaking of ongoing email marketing campaigns, many internet users are starting to explore the benefits of ad-blockers and the like, simply to get away from the onslaught of marketing material that awaits them every time they open a web browser or log into their email inbox.  


Brochures completely avoid being seen as irritating marketing material by existing in the physical world – separated from their competition.  If a brochure is picked up, it is usually by someone who is interested in its contents.  This means that brochures effectively take care of their own audience targeting and save your company money that would be wasted on impressions that lead to dead-ends.

 
4. Brochures Better Represent a Brand  

Digital media isn’t limited in terms of design elements, but its output is always through a display – be it a smartphone, tablet, or desktop display.  This does place certain restrictions on the design of the marketing material, understanding that the final product will usually be seen in rectangular form.


With brochures, on the other hand, there are no limitations on the ultimate shape.  This allows a company to explore different options in terms of paper shape and size – customising its brochures to suit its brand ethos perfectly.   


5. Touch Makes a Big Difference

Studies have shown that tangible media is more easily retained in a person’s memory.  With this in mind, media that can be picked up and carried around (like brochures) stands a very good chance of being an influence on the person making contact with it.  Unlike the hundreds of hyperlinks with which online users make contact each day, the physical feeling of a brochure creates a unique experience.  

 

Blank brochure

How to Design the Perfect Brochure from Scratch


Now that you have a better idea of the benefits of brochures as marketing media, you’ll no doubt be wondering how to design a brochure that can effectively meet all of your marketing goals and still suit your budget.  Well, the truth is that this is a relatively simple task if you pay attention to a few fundamental design techniques.


Since the design process is different for everyone, we don’t think giving you a step-by-step guide would be in your best interest.  Instead, we would like to supply you with some design tips to be incorporated into your overall design when you need them.


So, to ensure that you create a visually pleasing brochure that has the ability to convert readers into customers, remember the following:


1. Printers Make a Huge Difference

There is no point designing a stunning and unique brochure if the printers are going to ruin its entire effect.  This is why it is important to decide on the best brochure printers for your project before you get started.  


We promised we wouldn’t give you a step-by-step but, if we were to do that, this would be step 1.  It is important to find some high quality printers and chat with them about the possibilities of your brochure.  This way you’ll start off with a clear idea of what you can accomplish and what won’t be possible.


You’ll also have a good idea of the types of materials available to you.  A choice between many different materials, printing processes, and laminations for the cover and inner pages of your brochure might inspire fresh ideas for your design.  
Deciding on the right brochure printers before starting the design process is a bit like looking at a plot of land before designing a house.  The elevation changes and undulation of the land determines whether the house needs split levels or perhaps stilts.  Similarly, knowing which materials are available to you before designing a brochure will help channel your creativity.   


2. Keep it Simple

Brochure cover page

There is a lot to be said for simplicity, especially in an era where minimalism is equated with wealth and success.  Gone are the days of regency-style décor – if you walk into the house of a high-level businessman nowadays, you’re likely to be greeted by modern geometric simplicity.  This is because clutter has no focal point and people respond well to focal points.


With this in mind, a simple brochure design can radiate these same qualities on behalf of your business.  A tastefully designed brochure cover featuring monochromatic colours and perhaps a slightly embossed logo can have a bigger impact on a prospective customer than a bright and cluttered cover, as difficult as that might be to believe.


In essence, the style of the brochure speaks volumes about your brand before the reader even picks up your brochure.  It all depends on the light in which you want your business to be viewed.


3. Use Shapes to Create Individuality

The traditional tri-fold brochure design can be effective if paired with some interesting visual elements.  However, there is room to carve out a completely unique feel for your brochure through the addition of interesting shapes.


Geometric cut-outs that break away from traditionalism are sure to get your brochure noticed.  But, in addition to uniqueness, these design elements create eye-catching areas of the brochure, which are excellent locations for important information and CTAs (call-to-action).  


Shapes can also be used as physical representations of design elements.  So, if you’re using geometric shapes as graphics for your brochure, you could add a few matching shapes to its pages.  Triangles, for example, are easy to create with folds and can be extremely effective as visual elements.


4. Think in Three Dimensions

3D brochure

If you really want to get creative with shapes, you could ditch the traditional approach to brochures altogether and create a brochure that uses folds to become a three-dimensional object.  With the recent 3D film trend (not to mention Virtual Reality) proving that people aren’t as satisfied with two-dimensional media as they once were, creating a three-dimensional brochure is certain to catch their attention.


It may take a lot of extra planning and the application of some mind-bending visualisation (not to mention a few tutorials), but creating 3D folding brochures is completely possible.  For inspiration you needn’t look any further than a few origami tutorial videos on YouTube. 

 
5. Create Inspired Inserts

Interesting brochure insert

You might find that you have more to tell people about your company than your brochure can effectively accommodate.  After all, you don’t want to bog your readers down in heavy text that they will likely skip anyway, and simultaneously ruin the visual effect of your brochure.  


The obvious choice here is to include a CD or DVD containing additional information, videos, and other promotional media.  But, simply inserting a disc into a sleeve at the back of your brochure has been done so often that many people might not go the effort of ever using it.  Instead, find a way to include this additional information that urges people to view it.  Use those children’s pop-up books for inspiration on this front.

 

Creative brochure design


 
Before You Begin: How to Create Functionality without Compromising Creativity


The above tips should have your creative juices flowing, which is a great thing.  However, before you grab the bull by the horns and start putting ideas down, remember the fact that your brochure is marketing material first, and art second.  Don’t get so carried away with the design elements that you forget about the parts of the brochure that will actually create sales.

With this in mind, consider the following:


1: Planning before Execution

After speaking to your brochure printers, decide on the elements you would like to include in your brochure.  Next, create a rough draft on a piece of paper, being sure to include notes on all of the different design elements you intend to use.  This is very important for the graphic design process.  It will ensure that you don’t paint yourself into any corners with regards to the design and that you approach each step logically.  

 

Brochure draft


 
2. Writing Great Copy

Once your brochure has used its visual elements to get itself in the hands of your target audience, it is up your written copy to convince your readers to buy your products or services.  So, even though it might be seen after the visuals of the brochure, it plays an extremely important role in the overall effectiveness of the brochure.


Write your copy and then (http://quickcreative.com/5-things-to-leave-out-of-your-brochure-design/) remove textual clutter, whittling it down until it is precise, concise, and completely engaging.  This will allow you to see how much copy you need to include in your brochure and help you choose the right visual elements to compliment it.

     
3. Drive Your Readers Online

While brochures might connect your brand with a fresh audience, don’t neglect digital marketing altogether.  It is still important to have a sense of consistency across all of your marketing channels, so use your brochures to drive your readers online through the addition of social icons and your website address.


4. Remember Your Purpose

As stated earlier, it is easy to get so carried away with your design elements that you lose sight of your overall purpose; which is the creation of sales.  Don’t let this happen.


Put yourself in your readers’ shoes and think about what would most inspire them to learn more about your products.  What would they want to see, feel, and read about?  Once you answer these questions you’ll be designing for your target audience, which is exactly where you want to be.  

 

Jeep brochure

 
Reach a New Audience with Brochures

Brochures represent a fantastic opportunity for your company to market itself, given that their physical presence goes further towards embedding your company’s name and ethos in the minds of your target audience.  But, to truly capitalise on this, you need to explore unique design tips and, of course, make use of the best brochure printers in the industry.  


 

 

Things to Consider When Printing a Poster

Things to Consider When Printing a Poster

Printer

Imagine walking through the West End and seeing nothing but the cold concrete faces of the theatres.  Let’s face it; posters are as much a part of our everyday lives as morning tea, rain, and inner-city congestion.  However, while we might like to celebrate this fact with the fond memories of our poster-lined teenage bedroom walls, it does mean that poster creation has become an art form in itself of late.

 

As any seasoned graphic designer will tell you, there’s nothing worse than creating a unique, eye-catching, masterpiece of a poster only to have it come out of the printing shop looking dull, disproportionate, and essentially less striking than the original design.

 

So, to help you avoid this scenario, here are just a few things to consider when sending your poster design out for printing.

 

Tips for Poster Printing Preparation
 

1. Colour Palette

If you’re working on an image preparation program like Photoshop, for example, remember that some of the colours that you are able to view on your screen aren’t able to be replicated by a printer.  This is because many programs work on RGB colour while printers work on CMYK.  So, before sending your poster off for printing, view it in CMYK colour on your computer to be sure of the final colour scheme.

Laptop

 

2. Set Max Resolution

Remember that your design is (usually) much smaller on screen that it will be in physical form, which means it might look great to you but then end up rather pixelated when it arrives back from printing.  To avoid this, be sure to set your image to a resolution suitable for printing when creating the poster.

 

3. Make Allowance for ‘Bleed’

If the image of your poster runs to its edges, it is advisable to include an extra few millimetres – between 3 and 5 – that runs further than the dimensions of your poster.  This extra allowance is called ‘bleed’ and it ensures that you don’t get white lines on some edges after the poster is cut.

 

4. Double-Check the Text

Make sure that you haven’t made any spelling mistakes, then check again.  These can often slip past you, and can be costly and embarrassing.  Also, if you’re using special fonts, be sure to rasterize them (if you’re using Photoshop) so that the printer can view them.  Better yet, save the final poster as a .pdf file to make sure that it ends up exactly as you designed it.

 

5. Choose the Right Printing Paper

The quality, weight, and various other aspects of printing paper can make a significant difference to the overall quality of your poster.  So, to ensure the best possible quality for your poster, be sure to discuss the various options with your poster printer before going ahead with the process.

 

6. Choose the Right Poster Printer

As mentioned, poor quality printing paper can ruin the effect of your poster.  But, the same goes for a lack of printing knowledge and expertise.  Be sure to choose a poster printer that has experience in the field and is renowned for high quality work.

 

You’ve spent a long time designing your poster, so you naturally want it to come out of the printing shop looking perfect.  Thus, to be sure that you’re completely satisfied with the end result, use the above tips as a checklist of sorts before sending your artwork off for printing.